AdForum
Maud Largeaud
Maud Largeaud
Chief Content & Information Officer at AdForum
Paris, France
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Maud Largeaud Publications

A poster that protects and promotes

30 April 2024
A poster that protects and promotes
A broadcaster in South Korea enables young women to enjoy a safer night out while also plugging its new series.

VW’s giant four-hour ad

23 April 2024
VW’s giant four-hour ad
To fill a (very) early hour TV slot in Canada, the brand created a comedy show with an electric co-star.

Smells like McDonald's spirit

17 April 2024
Smells like McDonald's spirit
The fast food chain’s olfactory marketing was anything but on the nose.

A musical idea that’s up to scratch

11 April 2024
A musical idea that’s up to scratch
The Ohio Lottery wins new players by getting in tune with a young audience

Using AI to unlock the power of books

04 April 2024
Using AI to unlock the power of books
Once upon a time, a book was just a book. But now it can also be an interactive game steered by the reader.

BMW causes a buzz at electric charging stations

27 March 2024
BMW causes a buzz at electric charging stations
Beamers photobomb Google Maps in Dubai to create a virtual showroom.

Art that gets under the skin

20 March 2024
Art that gets under the skin
Weathered street art is used as a metaphor for the impact of racism on skin health for people of color.

A virtual police station to protect women

13 March 2024
A virtual police station to protect women
The e-police station allows women who experience cyberviolence to file a complaint that’s relayed to the real authorities.

Redirecting fashion to warm the homeless

06 March 2024
Redirecting fashion to warm the homeless
An association used the power of influence to make the winter less harsh for people on the streets.

A theft executed to the letter

28 February 2024
A theft executed to the letter
How a streamer created a poster by stealing from others…at least, partially.

AdForum launches its latest Business Creative Report: a ranking of the world’s most awarded ads.

22 February 2024
AdForum launches its latest Business Creative Report: a ranking of the world’s most awarded ads.
The most awarded advertising campaign in the world in 2023 was “McEnroe vs. McEnroe” by FCB New York for Michelob Ultra, the report found.

Even ketchup at a shoot-out has to be Heinz

21 February 2024
Even ketchup at a shoot-out has to be Heinz
Gamers who couldn’t shoot straight were helped out by the ketchup brand.

For Salomon, a natural solution

14 February 2024
For Salomon, a natural solution
The sports brand and DDB Paris created an unusual campaign that brought consumers back down to Earth. We talked to the agency.

Leading fans to a concert by their ears

14 February 2024
Leading fans to a concert by their ears
An interrupted broadcast sparked the hunt for a secret location.

These guys have got skin in the game

08 February 2024
These guys have got skin in the game
A skincare brand teamed up with gamers to highlight an urgent problem.

The mystery of the vanishing actors

31 January 2024
The mystery of the vanishing actors
How a poster lost the plot – then found it again.

Mapping mistakes for a good cause

24 January 2024
Mapping mistakes for a good cause
Frustrating bugs in Fortnite turned out to carry a serious message.

Breaking a sweat to win discounts

18 January 2024
Breaking a sweat to win discounts
Boxing Day – the day after Christmas Day and a public holiday – marks the start of the sales in many English-speaking countries, including Australia. It’s therefore become synonymous...

The art of talking about sex

11 January 2024
The art of talking about sex
Famous paintings in Poland were turned into sex education tools to fill a gap in the school curriculum.

McDonald's walks its sustainable talk

27 December 2023
McDonald's walks its sustainable talk
Using eco-friendly media to promote drastic plastic reduction.

We wish you a scary Christmas

20 December 2023
We wish you a scary Christmas
Some Dutch consumers received unwelcome greetings to remind them to secure their smart devices.

A golden opportunity for Nikon

12 December 2023
A golden opportunity for Nikon
The camera maker develops a plan to win back ground from smartphones.

Reading between the lines in Naples

07 December 2023
Reading between the lines in Naples
A classic Neapolitan sight becomes a chance for a brand to air its laundry.

Art for the climate’s sake

30 November 2023
Art for the climate’s sake
Landscape paintings are impacted by global warming.

Crunching the cookie code

23 November 2023
Crunching the cookie code
Ever noticed the similarity between an OREO and a barcode? Us neither – but luckily VMLY&R did, with prize-winning results.

A promotional tool that’s just the ticket

16 November 2023
A promotional tool that’s just the ticket
This idea won the jackpot for the agency and its client: Netflix.

Unpacking the magic of sunrise for Delsey.

09 November 2023
Unpacking the magic of sunrise for Delsey.
Fred & Farid NY and Delsey Paris connects 24 influencers in 24 distinct destinations and 24 time zones for a unique moment: the sunrise. We talked to the agency.

Turn pages instead of scrolling

09 November 2023
Turn pages instead of scrolling
A bookstore draws attention to all the time you’re spending on social media.

Milking the potential of manga

02 November 2023
Milking the potential of manga
An idea for targeting kids that’s good from top to bottom.

A sticky idea that was ripe for success

26 October 2023
A sticky idea that was ripe for success
A supermarket turns a tiny medium into a tool to fight food waste.

A recipe for beating inflation

18 October 2023
A recipe for beating inflation
This app is a shopping service and cookbook that brings purchasing power back to families.

A hockey sponsor’s hard-hitting idea

11 October 2023
A hockey sponsor’s hard-hitting idea
When other brands are attacking your screen time, just put some ice on it.

A novel idea to spread love for books

04 October 2023
A novel idea to spread love for books
When brands turn a new page to get people reading.

A mixed message for texting drivers

28 September 2023
A mixed message for texting drivers
People who use their phones behind the wheel are urged to consider turning their lethal habit into a helpful one.

This deodorant campaign is the pits

20 September 2023
This deodorant campaign is the pits
When underarms become media for selling a fragrant lifestyle.

In the name of “la Rose”

14 September 2023
In the name of “la Rose”
The English invade a French institution for the Rugby World Cup.

The app that fights back with food

08 September 2023
The app that fights back with food
Wendy’s makes smartphone users an offer they can’t refuse.

IKEA turns real homes into billboards

26 July 2023
IKEA turns real homes into billboards
The Swedish brand showed how genuine apartment dwellers are using its wares to make the most of small spaces.

Skoda hacks cars in parking lots

12 July 2023
Skoda hacks cars in parking lots
How the auto brand created a big campaign with very small posters.

Breaking breast cancer taboo with WhatsApp

28 June 2023
Breaking breast cancer taboo with WhatsApp
Breast Cancer Now uses storytelling to bring women together.

How to make 2560 ads – for free

27 June 2023
How to make 2560 ads – for free
This radio campaign in New Zealand had almost zero production costs.

A new angle on art

21 June 2023
A new angle on art
The Leopold Museum in Vienna tilts its paintings in aid of climate change to show that a few degrees makes a difference.

Learn to sign while you snack

14 June 2023
Learn to sign while you snack
This tool for teaching sign language takes the biscuit.

Solving toothpaste waste with glass and cardboard

07 June 2023
Solving toothpaste waste with glass and cardboard
A fake tube sweetens the people for people who don’t want to switch to toothpaste in jars.

Peru takes road safety to new heights

31 May 2023
Peru takes road safety to new heights
Posters warn that a crash at speed is like falling from a skyscraper.

Did your egg come from an athletic hen?

24 May 2023
Did your egg come from an athletic hen?
A brand called Honest Eggs gives a cluck when it comes to chicken wellbeing.

A Jeep code goes on the road

17 May 2023
A Jeep code goes on the road
You’ve seen ads on the side of cars, but Jeep turned its vehicles into digital media.

Mercedes parks an idea with drivers

10 May 2023
Mercedes parks an idea with drivers
Cars found in parking lots – hold the front page! But Mercedes used the space in an original way.

Sage advice for sexually active seniors

03 May 2023
Sage advice for sexually active seniors
Gardening fans find an unexpected surprise inside seed packets.

A new distress code is twice as effective

26 April 2023
A new distress code is twice as effective
Helping the Korean police crack down on domestic violence.

Les films des consignes de sécurité dans les avions (AdForum.com, Paris)

August 2017
Les films des consignes de sécurité dans les avions fr.adforum.com
La créativité des films des consignes de sécurité dans les avions : un challenge pour les compagnies aériennes et leurs agences