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Best Retail Ads of the Month
1
McDonald's - Smells Like Mcdonald's
Capitalizing on the unmistakable scent of their food, McDonald's and TBWA\NEBOKO teamed up to create billboards wafting with the scent of the golden arches.
| Title | Smells Like Mcdonald's |
| Agency | TBWA\NEBOKO |
| Campaign | McDonald's scent |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| Chief Marketing Officer (CMO) | Stijn Mentrop-Huliselan |
2
John Lewis & Partners - The Home Dialogues
John Lewis & Partners takes viewers through a series of family conversations about redecorating, showcasing the painstaking and humorous lengths we will go to for interior perfection.
| Title | The Home Dialogues |
| Agency | Saatchi & Saatchi |
| Campaign | The Home Dialogues |
| Advertiser | John Lewis & Partners |
| Brand | John Lewis & Partners |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Department Stores, Supermarkets |
| Media Type | Television |
| Length | |
| Post Production | The Assembly Rooms |
| Sound | 750mph |
| Chief Creative Officer | Franki Goodwin |
| Associate Creative Director | Mia Silverman |
| Copywriter | Marie Jensen |
| Art Director | Josephine Rasmussen |
| Copywriter | Liz Eisen |
| Art Director | Bartek Nowak |
| Planning Director | Polly Goodman |
| Managing Partner | Humphrey Taylor |
| Business Lead | Rania Kouros |
| Account Director | Cali Fish |
| Account Manager | Dylan Payne |
| Executive Agency Producer | Alex Pemberton |
| Agency Producer | Stephanie Evans |
| Media Agency | Manning Gottlieb OMD |
| Media Planner | Tabitha Millar |
| Production Company | Caviar London |
| Director | Marielle Heller |
| Executive Producer | Sorcha Shepherd |
| Producer | Kwok Yau |
| Production Manager | Thomas Green |
| Production Assistant | Samira Conteh |
| Production Assistant | Elvis Scanlon |
| Director of Photography (DOP) | James Ramsay |
| 1st AD | Sasha Marden |
| Production Designer | Oliver Hogan |
| Wardrobe / Stylist | Laura Fulmine |
| Costume | Wiz Francis |
| Hair and Makeup | Emily Newson |
| Editor | Eve Ashwell |
| Editor | Jack Williams |
| VFX/Post Production | Black Kite Studios |
| Post-production Producer | Polly Durrance |
| Sound Engineer | Sam Ashwell |
| Sound Engineer | Giselle Hall |
3
Burger King - Fire Still Burning 1
Burger King's cheeky new campaign from Room23 and Trans Company shows that BK and its customers can still keep keeping the fires burning when reaching 70 and over!
| Title | Fire Still Burning 1 |
| Agency | Room23 |
| Campaign | Fire Still Burning |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | |
| Market | Subscribers Only |
4
Arby's - Say It To Arby's Free Sandwich Face
Ving Rhames makes his first physical appearance in this Arby's spot from Fallon after voicing the brand for ten years!
| Title | Say It To Arby's Free Sandwich Face |
| Agency | Fallon |
| Campaign | Say It To Arby's Free Sandwich Face |
| Advertiser | Arby's Restaurant Group, Inc. |
| Brand | Arby's |
| Posted | April 2024 |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Celebrity / actor | V..g R...es Subscribers Only |
5
IKEA - Don’t worry, you can afford it
IKEA reminds viewers of its affordability through a series of relatable spots showcasing pets destroying furniture.
| Title | Don’t worry, you can afford it |
| Agency | INGO Hamburg |
| Campaign | Don’t worry, you can afford it |
| Advertiser | Al-Futtaim |
| Brand | IKEA |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Social Media |
| Length | |
| Market | United Arab Emirates |
| Advertising Manager | Carla Klumpenaar |
| Advertising Manager | Dina al Sahhar |
| Advertising Manager | Merah Abushattal |
| Advertising Manager | Houda Sfar |
| Advertising Manager | Mohamed Maihoub |
| Chief Creative Officer | Liz Taylor |
| Creative Chairman | Dr. Stephan Vogel |
| Chief Creative Officer | Tobias Ahrens |
| Creative Director | Nicolás López |
| Creative Director | Fernando Montero González |
| Creative Director | Tomás O’Gorman |
| Art Director | Andrea López-Boado |
| Art Director | Prawidchaya (Jean) Tetanonsakul |
| Production Company | The Producer |
| Photographer | Alberto Escudero |
| Producer | Irene Paz |
| Photographer | Katina Niklas |
| Photographer | Oscar Calleja |
| Production Assistant | Oriana Nigro Acevedo |
| Production Art Director | Wuanda Velasquez |
| Production Art Director | David Moreno Fuentes |
| Music | Hooked Music |
| Music Composer | Camilo Remolina |
| Music Composer | Jan Finck Barboza |
| Artist | Zarko Kitanovic |
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