Artotel implements an 'anything goes' policy for guests that stay at least 120 nights; and they mean anything.
Title | Rockstar Status |
Agency | Ogilvy Singapore |
Campaign | Rockstar Status |
Advertiser | Artotel Group |
Brand | Artotel |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Hotels, Resorts |
Story | Every hotel chain, minor and major, has a loyalty program with multiple tiers of membership. And every single one offers the same kind of rewards such as complimentary breakfasts, free room upgrades, late check-in and check-out privileges, priority bookings – the list goes on. Artotel Group, a major hotel chain in Southeast Asia, decided not to just add to the list. Instead, they added a whole new tier to their Wanderlust program. Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything. However, there is one condition to achieving Rockstar Status. Members will have to prove their loyalty – by staying at the hotel for one hundred and twenty nights. Yes, it sounds like a big ask. But one has to aim for the skies to reach the stars. Plus, guests will still enjoy the very best amenities, customer service, accommodation, and benefits, every step of the way on the road to achieving Rockstar Status. |
Media Type | Television |
Length |
Julia Nimke creates her photography exhibition on the fly; in promotion of Singapore Airlines, TBWA\Singapore documents the shooting and editing of her work on a flight to an exhibition that has yet to be created.
Title | A Lens on World Class Moments |
Agency | TBWA\Singapore |
Campaign | A Lens on World Class: Moments captured at 30,000 ft |
Advertiser | Singapore Airlines |
Brand | Singapore Airlines |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | The film follows Julia Nimke as she makes her way to her exhibit at the Leica Gallerie in Singapore via Singapore Airlines. But she has one catch: the exhibit has not been shot. |
Media Type | Television |
Length | |
Actor / Celebrity | Julia Nimke |
Photographer | Julia Nimke |
Production Company | SixToes.TV |
Production Company | Smallshop |
Associate Creative Director | Germaine Chen |
Strategist | Jin Wong |
Deputy Executive Creative Director | Loo-Yong Ping |
Copywriter | Lauren Lim |
Content Creator | Don Lim |
Copywriter | Jeng Yi Sow |
Strategy Director | Abhinit Agarwal |
Group Brand Director | Eleni Sardi |
Brand Director | Justine Chng |
Project Manager | Xiwen Ng |
Brand Executive | Hui Jin Teo |
Brand Executive | Tyrina Toh |
Executive Producer | Sariyanti Sannie |
Producer | Deena Shareena K |
Producer | Kim Teo |
Director | Jacky Lee |
Director of Photography (DOP) | Juan Qi An |
Executive Producer | Yee Zhiyun |
Line Producer | Tricia Yiow |
Havas New York helps promote Hilton Hotels with the tagline, 'Hilton helps you stay in the music'.
Title | For the Fans |
Agency | Havas New York |
Campaign | It Matters Where You Stay |
Advertiser | Hilton |
Brand | Hilton |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Television |
Length | |
Media Agency | D...su ..A I... Subscribers Only |
Production Company | L..e S..g Subscribers Only |
Production Company | B...er Pr......ons Subscribers Only |
Editing Company | C...o S...et Subscribers Only |
Editing Company | B....ng ..l Subscribers Only |
PR Agency | C...e .R Subscribers Only |
Artist | L...ey Subscribers Only |
McCann Mumbai uses Mudras, a traditional Indian domain of movement, in conjunction with Air India's safety messaging in their latest installment.
Title | Safety Mudras |
Agency | McCann Mumbai |
Campaign | Safety Mudras |
Advertiser | Air India |
Brand | Air India |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Branded Content |
Length | |
Creative | P....on J...i Subscribers Only |
Director of Photography (DOP) | M..c Ko....kx Subscribers Only |
Director | Bh.....ala Subscribers Only |
Choreography | B...da M...er Subscribers Only |
Music Composer | S....ar Ma.....an Subscribers Only |
Tourism Tasmania utilizes AI in a comical campaign out of BMF to draw in tourists.
Title | TasmanAI |
Agency | BMF |
Campaign | TasmanAI |
Advertiser | Tourism Tasmania |
Brand | Tourism Tasmania |
Date of First Broadcast/Publication | 2024 / 2 |
Business Sector | Destinations (Countries & Places) |
Media Type | Web Film |
Length | |
Soundtrack | www.discovertasmania.com.au/tasmanai |
Chief Creative Officer | Alex Derwin |
Executive Creative Director | David Fraser |
Creative Director | Casey Schweikert |
Creative Director | Rees Steel |
Design Director | Fiona McLeod |
Planning Director | Thomasine Burnap |
Client Services Director | Edward Hughes |
Art Director | Imogen Wetzell Ramsey |
Copywriter | Declan Harrick |
Account Director | Rebekah O’Grady |
Head of TV | Jenny Lee-Archer |
Agency Producer | Jess Vella |
Art Buyer | Basir Salleh |
Digital Agency | Orchard |
Account Director | Brigitte Davies |
Production Company | Good Oil |
Director | Taylor Ferguson |
Sound Production | Rumble |