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Best Auto Ads of the Month
1
Renault - CareMakers
Renault knows that not everyone can live without a car, so they've created a solution for those who don't have a vehicle of their own.
| Title | CareMakers |
| Agency | Publicis Conseil |
| Campaign | Cars to work |
| Advertiser | Renault |
| Brand | Renault |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
2
Subaru - Subaru Crosstrek Wilderness
The Subaru Crosstrek Wilderness is an entirely different beast, as shown in this spot out of Zulu Alpha Kilo Toronto.
| Title | Subaru Crosstrek Wilderness |
| Agency | Zulu Alpha Kilo |
| Campaign | Subaru Crosstrek: The True Urban Legend. |
| Advertiser | Subaru Corporation |
| Brand | Subaru |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Cars |
| Story | A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation. |
| Media Type | Television |
| Length | |
| Agency | Zulu Alpha Kilo |
| VFX Company | Alter Ego |
| Creative Chairman | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| Executive Creative Director | Dean Lee |
| Art Director | Ryan Dzur. |
| Art Director | Tanios Nims |
| Copywriter | Sam Cote |
| Advertising Manager | Cynthia Bouris |
| Advertising Manager | Gary Sappleton |
| Account Manager | Corina Wilkes |
| Account Manager | Hayley Blackmore |
| Strategy Director | Heather Segal |
| Strategy Director | Cameron Fleming |
| Media Agency | OMD Dublin |
| Media Team | Michelle Jairam |
| Media Team | Natasha Cappelli |
| Agency Producer | Revital Grunberg |
| Production Company | someplace nice |
| Director | Hans Emanuel |
| Executive Producer | Chilo Fletcher |
| Executive Producer | Estelle Weir |
| Line Producer | Kyle Hollett |
| Director of Photography (DOP) | Byron Kopman |
| Post Production | Zulubot |
| Editor | Max Lawlor |
| Post production director | Lena Hamady |
| VFX Assistant | Jake Hussey |
| Colorist | Wade Odlum |
| Executive Producer | Hilda Pereira |
| Post Production | Spencer Butt |
| Sound | Twins Music House |
| Sound | Eggplant Music + Sound |
| Creative Director | Adam Damelin |
| Sound Design Company | Peter Pacey |
| Executive Producer | Nicola Treadgold |
| Managing Director | Leslie Uy |
| VFX Lead | Darren Achim |
| Colorist | Sam Omand |
| Engineering | Benjamin Spiller |
| Producer | Nicole Nadeau |
3
Nissan - Get Comfortable, But Not Too Comfortable
Being the only Japanese team on the F1 grid, Nissan celebrates the concept of Omotenashi: Encouraging their competitors to, "Get comfortable, but not too comfortable".
| Title | Get Comfortable, But Not Too Comfortable |
| Agency | Dark Horses |
| Campaign | Get Comfortable, But Not Too Comfortable |
| Advertiser | Nissan Motor Corp. |
| Brand | Nissan |
| Posted | April 2024 |
| Business Sector | Automotive |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Creative Director | Adam Burns |
| Creative Team | Ellis McKenzie |
| Creative Team | Jezebel Carr |
| Producer | Leah Wattley |
| Business Director | Alex Fearn |
| Strategist | Simon Hanley |
| Production | Concept80 |
| Creative Director | Paco López |
| Account Manager | Billy Brightmore |
| Director | Mickey Fitzsimons |
| Production | NEED A FIXER JAPAN |
| Producer | Kenji Kitajima |
| Photographer | Koino Yosuke |
| Gaffer | Nakajima Kanta |
| Fashion design | Jun Nakamura |
| Gaffer Assistant | Kouno Hiromu |
| Fixer | Ken Bhatt |
| Designer | JU-NNA |
4
Citroën - The Ice Ballet
This elegant installment out of BETC Paris shows the precision handling of the Citroën ë-Berlingo.
| Title | The Ice Ballet |
| Agency | BETC Paris |
| Campaign | The Ice Ballet |
| Advertiser | Citroën |
| Brand | Citroën |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | Television |
| Length | |
| Soundtrack | Subscribers Only |
| Advertising Manager | Fe....co G...et Subscribers Only |
| Advertising Manager | F...an Ro.....ez Subscribers Only |
| Advertising Manager | S....in P....di Subscribers Only |
| Advertising Manager | J...e A....az Subscribers Only |
| Account Management | Be....le To....no Subscribers Only |
| Account Management | M...i B...li Subscribers Only |
| Account Management | A..e D...ux Subscribers Only |
| Account Management | W....am R....ie Subscribers Only |
| Account Management | A...he L...ca Subscribers Only |
| Chief Creative Officer | St....ane Xi....as Subscribers Only |
| Creative Director | Ni....as B...hi Subscribers Only |
| Copywriter | N....as R....rd Subscribers Only |
| Art Director | R...in D...s Subscribers Only |
| Traffic Creative | K..mi Z...ou Subscribers Only |
| Traffic Creative Producer | M....ie D...eu Subscribers Only |
| Creative Producer | A....ia B...ry Subscribers Only |
| Creative Producer | D...d G...n Subscribers Only |
| Agency Post-production Producer | Fl....ce De....ge Subscribers Only |
| Strategic Planner | C...é W..n Subscribers Only |
| Production Company | Za.....erg Pr......ons Subscribers Only |
| Director | ..x M...in Subscribers Only |
| Executive Producer | J....ne E....ch Subscribers Only |
| Executive Producer | J....ne Ge.....am Subscribers Only |
| Director of Photography (DOP) | S...n ..m Subscribers Only |
| Production Service Company | N...a f...s Subscribers Only |
| Post Production | b...ic S...io Subscribers Only |
| Post-production Producer | T..o Se.....ber Subscribers Only |
| Editor | Jo....es H....ch Subscribers Only |
| Colorist | Em....no Se.....ni Subscribers Only |
| Music Supervision | A..m Gh....li Subscribers Only |
| Sound Production | ..M Subscribers Only |
| Music Composer | W..l Je....gs Subscribers Only |
| Music Composer | B...y Sai......rie Subscribers Only |
| Music Composer | J..k N....he Subscribers Only |
| Music Licensing | F...us M...c Subscribers Only |
| Music Licensing | E...gn M...c Subscribers Only |
| Talent | ..i H...on Subscribers Only |
| Talent | S..a Ho.....ara Subscribers Only |
| Talent | J...e Sa....en Subscribers Only |
| Head of Strategy | E....ne Av....ng Subscribers Only |
5
Volkswagen - The Movement That Unites Us
Ogilvy Spain and Volkswagen use motion to their advantage in this spot with creative transitions and flowing shots.
| Title | The Movement That Unites Us |
| Agency | Ogilvy Spain |
| Campaign | The Movement That Unites Us |
| Advertiser | Volkswagen AG |
| Brand | Volkswagen |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Cars |
| Story | Volkswagen Commercial Vehicles presents its new campaign “The movement that unites us”, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song “Moving” by Spanish artist Macaco as its soundtrack. The campaign highlights the versatility of the vehicle and how it can adapt to different lifestyles and urban mobility needs. Luis Garcia de Oro, Creative Director of Ogilvy Barcelona, assures that "The message conveyed in the song 'Moving' fits perfectly with the spirit of ID. Buzz. It talks about a lifestyle that respects the planet and oneself, that is faithful to its origins while, at the same time, moves towards the future. This was the moment when we realised that 'Moving' had to be the song for the ID.Buzz, it couldn't be any other than Macaco." “The movement that unites us”, Volkswagen's new claim The brand has launched a new claim under the name “The movement that unites us”, for the new communication platform of Volkswagen Commercial Vehicles that was born with the intention to continue to expand a community called ‘The Originals’, where all owners of a Volkswagen van come together. A movement capable of uniting all the owners of the brand, whether they are delivery drivers, surfers, families, adventurers, or self-employed people. With the collaboration of Ogilvy Barcelona, in “The movement that unites us” the brand is driven from the past, with its iconic VW Bus or Transporter, to move towards the future. The world moves, and with it so do people's motivations and needs. We are moved by the same lifestyle, we are moved by the desire to explore... And in this movement, the brand highlights that we are never alone, because the community is a fundamental part of the movement that unites us. That is why companionship continues to be so important in ‘The Originals’ community. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Noelia Fernández |
| Video Production | HOGARTH |
| Post Production | HOGARTH |
| Account Executive | Andrea Fernandez |
| Communication | Christian Martínez |
| Media Agency | Remind-PHD |
| Creative Director | Luis García de Oro |
| Art Director | Fani Cabrera |
| Art Director | Emma Argemi |
| Art Director | Pep Sanabra |
| Copywriting | Judith Ujaque |
| Account Director | Marta Torres |
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