More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, reminding them that they can overcome adversity and go further. With this idea, the brand promotes unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.
Title | Lo nuestro es pa' arriba |
Agency | Gut Mexico |
Campaign | Lo nuestro es pa' arriba |
Advertiser | AB Inbev |
Brand | Cerveza Pilsener |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Television |
Length | |
Market | Subscribers Only |
Production Company | Landia |
Managing Director/Partner | C...la .e A....da P...o Subscribers Only |
Executive Creative Director | R...ro Ro.....ez G....lo Subscribers Only |
Creative Director | Sa....go Go....lez Subscribers Only |
Creative Director | R....to G...an Subscribers Only |
Art Director | T...�s Be....no Subscribers Only |
Copywriter | R....go A...iz Subscribers Only |
Head of Production | E....ia Ca.....les Subscribers Only |
Senior Producer | Ag....na P...z P...e Subscribers Only |
Senior Producer | Ag....na P...la Subscribers Only |
Group Account Director | D...el Su.....ui Subscribers Only |
Account Management Supervisor | M...�a I...el D...�n Subscribers Only |
Account Executive | Fe....da �....rez Subscribers Only |
Chief Strategy Officer | Sa....ha He.....ez Subscribers Only |
Strategy Director | J....ca M...dez Subscribers Only |
Content Lead | Ge.....ne S....do Subscribers Only |
Advertising Manager | J..é Pé......rgas H...ta Subscribers Only |
Advertising Manager | E..y X...er C...da J...e Subscribers Only |
Advertising Manager | A...ro S...ey Ma....ue Subscribers Only |
Director | F..n Pa.....la Subscribers Only |
Director | J...e P..�a Subscribers Only |
Managing Director | T...as A...do Subscribers Only |
Director of Production | Me....es G....ño Subscribers Only |
Executive Producer | Sa....go M...oz Subscribers Only |
Executive Producer | L....na Ab....on Subscribers Only |
Production Manager | D...an G...s Subscribers Only |
Director of Photography (DOP) | Se.....án Ca....lo Subscribers Only |
Editor | D...el B....za Subscribers Only |
Post production director | L..s Fe....do T...es Ze....ro Subscribers Only |
Colorist | L..a Ti.....er Subscribers Only |
Mix | Ez....el Sa.....ro Subscribers Only |
Band | Ez....el Sa.....ro Subscribers Only |
The campaign focuses on the consequences of "binge-watching" series or movies until late. This initiative was made possible by "Mercado Play", the new free streaming platform that works from the Mercado Libre app, and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.
Title | Mercado Play is addictively free |
Title (original language) | Mercado Play es adictivamente gratis |
Agency | Gut |
Campaign | Mercado Play is addictively free |
Advertiser | Mercado Libre |
Brand | Mercado Play |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Television |
Length | |
Founder & Chairman | G...ón B...o Subscribers Only |
Founder & Chairman | A....mo R...s Subscribers Only |
Chief Creative Officer | J....ín C...ía Subscribers Only |
Chief Creative Officer | R...ro Ro.....ez G....lo Subscribers Only |
Chief Creative Officer | M...as L....la Subscribers Only |
Regional Account Director & Partner | N....ia N..a Subscribers Only |
Executive Creative Director | L...a R...la Subscribers Only |
Executive Creative Director | D...o Fe.....dez P...da Subscribers Only |
Creative Director | A....ín Fe.....ez M...ro Subscribers Only |
Creative Director | G....lo N...el P...a Subscribers Only |
Art Director | D....la R...el Subscribers Only |
Editor | M...�as S....et Subscribers Only |
Managing Director | P...a M...na R...ro Subscribers Only |
Head of Design | R....io M...oz L...z Subscribers Only |
Account Director | s...a g...in Subscribers Only |
Account Supervisor | J....ta A...re Subscribers Only |
Chief Strategy Officer | J...er Qu....ro Subscribers Only |
Strategy Director | M....na V....la Subscribers Only |
Senior Brand Strategist | J..n Ci....di Subscribers Only |
Social Media Strategy Director | I....io R...a Subscribers Only |
Senior Social Strategist | K...n R....in Subscribers Only |
Head of Digital and Social | G..i N....si Subscribers Only |
Copywriter | D...na B....ez Subscribers Only |
Art Director | ..z .i C...io Subscribers Only |
Graphic Designer | L...s B....to Subscribers Only |
Graphic Designer | S...a I...i M...ux Subscribers Only |
Creative Manager | Fl.....ia V..a Subscribers Only |
Creative Manager | P...a A..l Subscribers Only |
Head of Production | Fl.....ia Al.....ti Subscribers Only |
Producer | M....na Ja....ui Subscribers Only |
Production Company | Arg.......ine Subscribers Only |
Director | J....ín G�.....des Subscribers Only |
Director | I...a Vi.....eva Subscribers Only |
Executive Producer | L...a F...i Subscribers Only |
Producer | G...án E....de Subscribers Only |
Director of Photography (DOP) | M....no M...i Subscribers Only |
Art Director | S...�a M....és Subscribers Only |
Casting | S...on Subscribers Only |
Casting Director | M...in Ne.....er Subscribers Only |
Head of Post Production | A..o F....ri Subscribers Only |
Post Production Coordinator | M....da Sc....tz Subscribers Only |
Editor | A...o S...os Subscribers Only |
Editor | D...el P...c Subscribers Only |
Digital Assets Assembly | H...án C..i O...na Subscribers Only |
Colorist | Al.....ra L....no Subscribers Only |
Sound Production | ..g S...d Subscribers Only |
Music | B...A M...C Subscribers Only |
Advertising Manager | Y...a C....ro Subscribers Only |
Advertising Manager | Ag....na Fr......lli Subscribers Only |
Advertising Manager | L....na Al.....ra D..z Subscribers Only |
Advertising Manager | Ma....na Ro.....ez Subscribers Only |
Advertising Manager | Ag....na C...ro Subscribers Only |
Advertising Manager | M...el J...�s A...zo Subscribers Only |
Since its entry into the Peruvian market, Heineken continues to expand and consolidate its position as a local icon. That is why Tres Cruces beer created this campaign to support Peruvians in various disciplines and contribute to the development of its most valuable people in different areas. It's an ambitious initiative that shows unconditional support to those who struggle every day to move forward and excel, to those local heroes who don't have the necessary resources, demonstrating that the union of efforts makes the difference.
Title | The Bravest |
Title (original language) | El Patrocinador de los más bravos |
Agency | Ogilvy Peru |
Campaign | Bravest |
Advertiser | Heineken |
Brand | Tres Cruces |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Beers, Ciders, Lagers |
Media Type | Case Study |
Length | |
Advertising Manager | Yulia Elchenko |
Advertising Manager | Camila González |
Advertising Manager | Paula Villanueva |
Chief Executive Officer (CEO) | Carlos Peñaherrera |
Chief Creative Officer | Yasu Arakaki |
Chief Strategy Officer | David Rosazza |
Account Director | Martha Díaz |
Creative Director | Philyp Caneva |
Creative Director | Carlos Cardenas |
Creative | Maikol Bravo |
Art Director | Miguel Villanueva |
Head Of Planning | Wendy Acosta |
Account Executive | Paola Herrera |
Production Manager | Jaime Iriarte |
Production Company | Espíritu |
Director | Gonzalo Vera Tudela |
Director | Jorge Carmona del Solar |
Executive Producer | Gabriel Cano Candiotti |
Director of Photography (DOP) | Renzo Rivas |
Production Art Director | Sandro Angobaldo |
Assistant Director | Sol García Noblecilla |
Assistant Director | Belén Medroa |
Technical Director | Rosanna Meneses |
Photographer | Alex Freundt |
Photographer | Gonzalo Vera Tudela |
1st AC | César Vallejos "Chengue" |
2nd AC | Víctor Fernández Navas |
Gaffer | Edmundo Febres Navarro |
Technician | Pablo Bonilla Cavero |
Technician | Edgardo Febres Navarro |
Technician | Ángelo Mamani Velásquez |
Lighting | Francisco Martínez Valcárcel |
Production Company | Del Mate Producciones |
Director | Leandro Acuña |
Director | Rafael Acuña |
Production Assistant | José Luis Maura (Pico) |
Production Assistant | Marden Bakery |
Casting | Joel Ezeta |
Make-Up Artist | Nery Rombell |
Stylist | Camila Moscoso |
Wardrobe | Roger Valladares |
Prop Master | Manuel García |
Prop Master | Miguel Verano |
Post Production | Lunatic |
Editor | Chino Pinto |
Music / Sound Design | Barba Roja Audio |
Sound Producer | Alejandro Castañeda |
Sound Producer | Franco Lozano |
Sound Designer | Ivan Orozco |
Voice Talent | Rodrigo Palacios |
For the launch of the new Goose Island Lager in Argentina, DraftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.
Title | Goose Island Lager |
Agency | DraftLine |
Campaign | Goose Island Lager |
Advertiser | Cerveceria Y Malteria Quilmes |
Brand | Goose Island Lager |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Digital |
Length | |
Connections Director & Agency Head | G...o �....apa” L....go Subscribers Only |
Managing Director | V..a N...s Subscribers Only |
Chief Creative Officer | D...o G...er M....ro Subscribers Only |
General Creative Director | D...o V....ra Subscribers Only |
Creative Director | Fl.....ia L..a Subscribers Only |
Creative Team | I....io A...mi Subscribers Only |
Creative Team | Fe....co S...a Subscribers Only |
Head of Art | M...a B...c Subscribers Only |
Head of Project Managers | Ag....na S...ne Subscribers Only |
Project Manager | M...i Ma....ez U....ru Subscribers Only |
Head of strategy & Business Integration | M...lo J...é Subscribers Only |
Head of Strategy | N....ás P...en Subscribers Only |
Strategist | Je....er Sk.....ki Subscribers Only |
Community Manager | J..n Ta....ra Subscribers Only |
Head of Production | Se.....án To....la R....so Subscribers Only |
Producer | L..a W...r Subscribers Only |
Activation Producer | D...o .c Lo....in Subscribers Only |
Production Company | M..á H....ara Subscribers Only |
Director | Fe....co G...ia R..o Subscribers Only |
Executive Producer | J..n S....ia Subscribers Only |
Project Producer | S..i C....as Subscribers Only |
Advertising Manager | E....io "...ú" R...o Subscribers Only |
Advertising Manager | S....ad Az....za Subscribers Only |
Advertising Manager | Ca....na D...on Subscribers Only |
Advertising Manager | L...la Dj.....ian Subscribers Only |
Advertising Manager | B...n N....co Subscribers Only |
Advertising Manager | M....na Go....um Subscribers Only |
Pícaras, one of the most important cookie brands in Peru, saw the opportunity to give young people a different experience, taking the Parque del Amor (located in the district of Miraflores in Lima) to the virtual world, for the celebration of Valentine's Day on February 14. This is how "Flechados" was born, a battle royale style scenario where "love is at stake". With this gaming strategy and with the help of Digitas Peru, the brand became one of the first to enter the metaverse world.
Title | Love Park |
Title (original language) | Flechados |
Agency | Digitas |
Campaign | Love Park |
Advertiser | CNCH Picaras |
Brand | Picaras |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Gaming |
Length | |
Advertising Manager | Ma....io Fe.....ini F...ri Subscribers Only |
Advertising Manager | X...na L..a Gu.....ez Subscribers Only |
Advertising Manager | Mi....le I...r O...io Subscribers Only |
Advertising Manager | N....ay As.....eta Subscribers Only |
Managing Director | Fe....do A....la Subscribers Only |
Creative Vice President | C...os "C....o" Al.....ano Subscribers Only |
Head of Client Services | L...a M...os Subscribers Only |
Account Supervisor | M...ia Be.....te Subscribers Only |
Creative Director | J...n V....ez Subscribers Only |
Senior Creative Writer | E...r R....es Subscribers Only |
Junior Creative Writer | E....do R...s Subscribers Only |
Art Director | G...ge H...an Subscribers Only |
Art Director | P...o V....de Subscribers Only |
Design Team | Se.....an Caj......nga Subscribers Only |
Design Team | Ma.....an G...os Subscribers Only |
Account Executive | C...la Re....ui Subscribers Only |
CONTENT MANAGER | ..a G...ía Subscribers Only |
Content Creator | Je....er M...y Subscribers Only |
Tech Partner | P...IC ..b G...s Subscribers Only |
Head of Influencer & PR | A...ea S....as Subscribers Only |
Influencer Specialist | N...a Ta....na Subscribers Only |