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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month

1

Cerveza Pilsener - Lo nuestro es pa' arriba

More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, reminding them that they can overcome adversity and go further. With this idea, the brand promotes unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.

TitleLo nuestro es pa' arriba
Agency
Campaign Lo nuestro es pa' arriba
Advertiser AB Inbev
Brand Cerveza Pilsener

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
MarketSubscribers Only
Production Company
Managing Director/Partner C...la .e A....da P...o Subscribers Only
Executive Creative Director R...ro Ro.....ez G....lo Subscribers Only
Creative Director Sa....go Go....lez Subscribers Only
Creative Director R....to G...an Subscribers Only
Art Director T...�s Be....no Subscribers Only
Copywriter R....go A...iz Subscribers Only
Head of Production E....ia Ca.....les Subscribers Only
Senior Producer Ag....na P...z P...e Subscribers Only
Senior Producer Ag....na P...la Subscribers Only
Group Account Director D...el Su.....ui Subscribers Only
Account Management Supervisor M...�a I...el D...�n Subscribers Only
Account Executive Fe....da �....rez Subscribers Only
Chief Strategy Officer Sa....ha He.....ez Subscribers Only
Strategy Director J....ca M...dez Subscribers Only
Content Lead Ge.....ne S....do Subscribers Only
Advertising Manager J..é Pé......rgas H...ta Subscribers Only
Advertising Manager E..y X...er C...da J...e Subscribers Only
Advertising Manager A...ro S...ey Ma....ue Subscribers Only
Director F..n Pa.....la Subscribers Only
Director J...e P..�a Subscribers Only
Managing Director T...as A...do Subscribers Only
Director of Production Me....es G....ño Subscribers Only
Executive Producer Sa....go M...oz Subscribers Only
Executive Producer L....na Ab....on Subscribers Only
Production Manager D...an G...s Subscribers Only
Director of Photography (DOP) Se.....án Ca....lo Subscribers Only
Editor D...el B....za Subscribers Only
Post production director L..s Fe....do T...es Ze....ro Subscribers Only
Colorist L..a Ti.....er Subscribers Only
Mix Ez....el Sa.....ro Subscribers Only
Band Ez....el Sa.....ro Subscribers Only
2

Mercado Play - Mercado Play is addictively free
Gut

The campaign focuses on the consequences of "binge-watching" series or movies until late. This initiative was made possible by "Mercado Play", the new free streaming platform that works from the Mercado Libre app, and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.

TitleMercado Play is addictively free
Title (original language)Mercado Play es adictivamente gratis
Agency
Campaign Mercado Play is addictively free
Advertiser Mercado Libre
Brand Mercado Play

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
Founder & Chairman G...ón B...o Subscribers Only
Founder & Chairman A....mo R...s Subscribers Only
Chief Creative Officer J....ín C...ía Subscribers Only
Chief Creative Officer R...ro Ro.....ez G....lo Subscribers Only
Chief Creative Officer M...as L....la Subscribers Only
Regional Account Director & Partner N....ia N..a Subscribers Only
Executive Creative Director L...a R...la Subscribers Only
Executive Creative Director D...o Fe.....dez P...da Subscribers Only
Creative Director A....ín Fe.....ez M...ro Subscribers Only
Creative Director G....lo N...el P...a Subscribers Only
Art Director D....la R...el Subscribers Only
Editor M...�as S....et Subscribers Only
Managing Director P...a M...na R...ro Subscribers Only
Head of Design R....io M...oz L...z Subscribers Only
Account Director s...a g...in Subscribers Only
Account Supervisor J....ta A...re Subscribers Only
Chief Strategy Officer J...er Qu....ro Subscribers Only
Strategy Director M....na V....la Subscribers Only
Senior Brand Strategist J..n Ci....di Subscribers Only
Social Media Strategy Director I....io R...a Subscribers Only
Senior Social Strategist K...n R....in Subscribers Only
Head of Digital and Social G..i N....si Subscribers Only
Copywriter D...na B....ez Subscribers Only
Art Director ..z .i C...io Subscribers Only
Graphic Designer L...s B....to Subscribers Only
Graphic Designer S...a I...i M...ux Subscribers Only
Creative Manager Fl.....ia V..a Subscribers Only
Creative Manager P...a A..l Subscribers Only
Head of Production Fl.....ia Al.....ti Subscribers Only
Producer M....na Ja....ui Subscribers Only
Production Company Arg.......ine Subscribers Only
Director J....ín G�.....des Subscribers Only
Director I...a Vi.....eva Subscribers Only
Executive Producer L...a F...i Subscribers Only
Producer G...án E....de Subscribers Only
Director of Photography (DOP) M....no M...i Subscribers Only
Art Director S...�a M....és Subscribers Only
Casting S...on Subscribers Only
Casting Director M...in Ne.....er Subscribers Only
Head of Post Production A..o F....ri Subscribers Only
Post Production Coordinator M....da Sc....tz Subscribers Only
Editor A...o S...os Subscribers Only
Editor D...el P...c Subscribers Only
Digital Assets Assembly H...án C..i O...na Subscribers Only
Colorist Al.....ra L....no Subscribers Only
Sound Production ..g S...d Subscribers Only
Music B...A M...C Subscribers Only
Advertising Manager Y...a C....ro Subscribers Only
Advertising Manager Ag....na Fr......lli Subscribers Only
Advertising Manager L....na Al.....ra D..z Subscribers Only
Advertising Manager Ma....na Ro.....ez Subscribers Only
Advertising Manager Ag....na C...ro Subscribers Only
Advertising Manager M...el J...�s A...zo Subscribers Only
3

Tres Cruces - The Bravest

Since its entry into the Peruvian market, Heineken continues to expand and consolidate its position as a local icon. That is why Tres Cruces beer created this campaign to support Peruvians in various disciplines and contribute to the development of its most valuable people in different areas. It's an ambitious initiative that shows unconditional support to those who struggle every day to move forward and excel, to those local heroes who don't have the necessary resources, demonstrating that the union of efforts makes the difference.

TitleThe Bravest
Title (original language)El Patrocinador de los más bravos
Agency
Campaign Bravest
Advertiser Heineken
Brand Tres Cruces
Date of First Broadcast/Publication 2024 / 3
Business Sector Beers, Ciders, Lagers
Media Type Case Study
Length
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Chief Creative Officer
Chief Strategy Officer
Account Director
Creative Director
Creative Director
Creative
Art Director
Head Of Planning
Account Executive
Production Manager
Production Company
Director
Director
Executive Producer
Director of Photography (DOP)
Production Art Director
Assistant Director
Assistant Director
Technical Director
Photographer
Photographer
1st AC
2nd AC
Gaffer
Technician
Technician
Technician
Lighting
Production Company
Director
Director
Production Assistant
Production Assistant
Casting
Make-Up Artist
Stylist
Wardrobe
Prop Master
Prop Master
Post Production
Editor
Music / Sound Design
Sound Producer
Sound Producer
Sound Designer
Voice Talent
4

Goose Island Lager - Goose Island Lager
DraftLine

For the launch of the new Goose Island Lager in Argentina, DraftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.

TitleGoose Island Lager
Agency
Campaign Goose Island Lager
Advertiser Cerveceria Y Malteria Quilmes
Brand Goose Island Lager

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
Connections Director & Agency Head G...o �....apa” L....go Subscribers Only
Managing Director V..a N...s Subscribers Only
Chief Creative Officer D...o G...er M....ro Subscribers Only
General Creative Director D...o V....ra Subscribers Only
Creative Director Fl.....ia L..a Subscribers Only
Creative Team I....io A...mi Subscribers Only
Creative Team Fe....co S...a Subscribers Only
Head of Art M...a B...c Subscribers Only
Head of Project Managers Ag....na S...ne Subscribers Only
Project Manager M...i Ma....ez U....ru Subscribers Only
Head of strategy & Business Integration M...lo J...é Subscribers Only
Head of Strategy N....ás P...en Subscribers Only
Strategist Je....er Sk.....ki Subscribers Only
Community Manager J..n Ta....ra Subscribers Only
Head of Production Se.....án To....la R....so Subscribers Only
Producer L..a W...r Subscribers Only
Activation Producer D...o .c Lo....in Subscribers Only
Production Company M..á H....ara Subscribers Only
Director Fe....co G...ia R..o Subscribers Only
Executive Producer J..n S....ia Subscribers Only
Project Producer S..i C....as Subscribers Only
Advertising Manager E....io "...ú" R...o Subscribers Only
Advertising Manager S....ad Az....za Subscribers Only
Advertising Manager Ca....na D...on Subscribers Only
Advertising Manager L...la Dj.....ian Subscribers Only
Advertising Manager B...n N....co Subscribers Only
Advertising Manager M....na Go....um Subscribers Only
5

Picaras - Love Park

Pícaras, one of the most important cookie brands in Peru, saw the opportunity to give young people a different experience, taking the Parque del Amor (located in the district of Miraflores in Lima) to the virtual world, for the celebration of Valentine's Day on February 14. This is how "Flechados" was born, a battle royale style scenario where "love is at stake". With this gaming strategy and with the help of Digitas Peru, the brand became one of the first to enter the metaverse world.

TitleLove Park
Title (original language)Flechados
Agency
Campaign Love Park
Advertiser CNCH Picaras
Brand Picaras

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Gaming
Length
Advertising Manager Ma....io Fe.....ini F...ri Subscribers Only
Advertising Manager X...na L..a Gu.....ez Subscribers Only
Advertising Manager Mi....le I...r O...io Subscribers Only
Advertising Manager N....ay As.....eta Subscribers Only
Managing Director Fe....do A....la Subscribers Only
Creative Vice President C...os "C....o" Al.....ano Subscribers Only
Head of Client Services L...a M...os Subscribers Only
Account Supervisor M...ia Be.....te Subscribers Only
Creative Director J...n V....ez Subscribers Only
Senior Creative Writer E...r R....es Subscribers Only
Junior Creative Writer E....do R...s Subscribers Only
Art Director G...ge H...an Subscribers Only
Art Director P...o V....de Subscribers Only
Design Team Se.....an Caj......nga Subscribers Only
Design Team Ma.....an G...os Subscribers Only
Account Executive C...la Re....ui Subscribers Only
CONTENT MANAGER ..a G...ía Subscribers Only
Content Creator Je....er M...y Subscribers Only
Tech Partner P...IC ..b G...s Subscribers Only
Head of Influencer & PR A...ea S....as Subscribers Only
Influencer Specialist N...a Ta....na Subscribers Only
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