Executive Producer at SixToes.TV

Singapore Airlines - "Welcome to World Class"

TBWA\Singapore

TBWA\Singapore Singapore, Singapore

1810

Brand: Singapore Airlines
Country: Singapore

Advertiser: Singapore Airlines

Title	Welcome to World Class
Agency	TBWA\Singapore
Campaign	Welcome to World Class
Advertiser	Singapore Airlines
Brand	Singapore Airlines
Date of First Broadcast/Publication	2023 / 1
Business Sector	Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy	Singapore Airlines (SIA) evokes an alluring experience for its audience with its latest brand campaign ‘Welcome to World Class’, created in collaboration with TBWA\Singapore and PHD Singapore. The comprehensive campaign is shared across global and local channels from mainstream broadcast stations to digital and print, and key OOH placements in London, New York, Tokyo, and Singapore. Fans of the brand can also expect more this year, with new innovative media in the pipeline such as refreshed key brand assets, and a content series starring cabin crew through an authentic lens. Meticulously crafted, the film reflects the Airline’s commitment to deliver elevated experiences across multiple touchpoints in customers’ end-to-end travel journey. Featuring the Airline’s iconic cabin crew, they showcase how their unique encounters with people and cultures around the world enrich their service. Through this film, viewers are taken on an experience through the cabin crew’s eyes, as they exemplify the Airline's commitment to deliver an exceptional customer experience.
Media Type	Television
Length	90 seconds
Production Company	SixToes.TV
Agency	EG+
Media Agency	PHD Singapore
Director	Liz Murphy
Global Brand Director	Dori Ben Israel
Group Brand Director	Char Steffes
Executive Producer	Sariyanti Sannie
Creative Director	Jimmy Neo
Art Director	Weicong Chong
Copywriter	Claudia Riberiro
Producer	Una Yoon