Executive Producer at SixToes.TV

CARRO - "A Car’s Journey in Reverse"

TBWA\Singapore

TBWA\Singapore Singapore, Singapore

2092

Brand: CARRO
Country: Singapore

Advertiser: CARRO

Title	A Car’s Journey in Reverse
Agency	TBWA\Singapore
Campaign	A Car’s Journey in Reverse
Advertiser	CARRO
Brand	CARRO
Date of First Broadcast/Publication	2022 / 9
Business Sector	Car Dealers
Philosophy	Launching across Singapore, Thailand, Indonesia and Malaysia, the campaign aims to elevate the overall awareness of CARRO’s brand, service, and values in a way that’s honest and fun. While used cars have been routinely flagged as the more affordable and sustainable option, there is a lingering perception that there are hidden risks when it comes to buying used cars due to a lack of transparency over their driving and maintenance history. The film includes scenes of potential damage to the interior and exterior of the car, showing that if there are any defects, CARRO finds and fixes them, restoring the car to a condition that’s as good as new. To capture these damages occurring as authentically as possible, scenes in the film were carefully planned down to the smallest detail, with numerous footages re-shot to mirror realistic everyday situations. For example, the red CARRO was driven into the curb numerous times to trial-and-error for a scratch on the front bumper (that’s not too big and not too small), and was driven over an actual speed bump several times for the perfect milk-shake spill.   To fully achieve the film’s vision, a stunt driver brought to life the experience of travelling back in time by driving in reverse, in real time, while the world moved forward. Rising car prices and the increasing costs of living in Singapore has caused a shift in general consumer preferences, and people in Singapore are realising the advantages of buying used cars. With an expected increase of sales occurring through certified pre-owned car dealerships, the used car industry in Singapore is projected to grow from 2020 to 2025E by a CAGR of 11.1% (by value in SGD Billion).
Media Type	Television
Length	70 seconds
Market	Thailand
Executive Creative Director	Andy Grant
Creative Director	Peter Callaghan
Associate Creative Director	Robert Nelk
Associate Creative Director	Mark Peeters
Junior Art Director	Avis Ann
Content Creator Art	Brian Don
Copywriter	JengYi Sow
Junior Copywriter	Raphael Cheong
Social Media Manager	Jolene Lim
Social Media Manager	Noah Wahid
Brand Director	Dan Paris
Brand Director	Benoit Freyburger
Brand Director	Peter Etheridge
Brand Director	Cherylene Chew
Associate Brand Director	Sophia Wee
Head of Agency Production	Sariyanti Sannie
Creative Producer	Luke Pidgeon
Creative Producer	Billie Choo-Letts
Production Company	Applebox Asia
Executive Producer / Founder	Khoo
Director	Christopher Hill
Executive Producer	Farah Fatah
Producer	Naruemon Petchsuwun
Director of Photography (DOP)	Parrk Priyapakdeekul
1st AD	Paris
Production Manager	Phrinx
Art Director	Kai
Wardrobe / Stylist	Natt
Location Manager	May
Audio House	Fuse Adventures in Audio
Audio Creative Director	Colin Pereira
Music Supervision	Isa Ong
Sound Producer	Siti Nur Ain
Post Production	The Quiet Lab
Post-production Supervisor	Colin Foo
Post-production Supervisor	Randall Lee
Post-production Producer	Prapa ‘Nui’ Suthirawatthananon
Editor	Ian Alexander Ng
Colorization	Coloursmith
Senior Flame Artist	Power Kuan
Flame Artist	Jintaporn Tiamkrua
Flame Artist	Cherry Eng
Effects Artist	Supakit Thonglairuam