Executive Producer at SixToes.TV

Bybit - "Introducing Bybit Moon Pillow"

TBWA\Singapore

TBWA\Singapore Singapore, Singapore

1847

Brand: Bybit
Country: Singapore

Advertiser: Bybit

Title	Introducing Bybit Moon Pillow
Agency	TBWA\Singapore
Campaign	Introducing Bybit Moon Pillow
Advertiser	Bybit
Brand	Bybit
Date of First Broadcast/Publication	2022 / 9
Business Sector	Online Financial Service
Story	Bybit, one of the fastest growing cryptocurrency exchanges, has launched a new limited-edition product, ‘Moon Pillow’ designed to help solve a widespread problem among cryptotraders – the market never sleeps, so neither do they.
Philosophy	For the launch, Bybit gave away Moon Pillows as prizes to customers during their 2022 World Series of Trading Event.
Problem	Due to the decentralized nature of cryptocurrencies, markets are not managed by any authority in any specific time zone – remaining open to traders all over the world, 24 hours a day and 365 days a year. Because of this, crypto traders rarely sleep. According to Sleep Judge, people who did not invest in cryptocurrency appeared to enjoy a better night sleep, than those who do, with almost 70% of non-investors reported to enjoy good to excellent sleep quality versus around 63% of those who did invest in cryptocurrency.
Media Type	Web Film
Length	70 seconds
Executive Creative Director	Andy Grant
Creative Director	Asheen Naid
Art Director	Jaron Ngoh
Art Director	Anirudh-Singh Chohan
Copywriter	Gwendelyn Gomez
Copywriter	Oliver Kunze
Brand Director	Ash Chaudhry
Account Manager	Irish Florentino
Executive Producer	Sariyanti Sannie
Agency Producer	Deena Shareena
Agency Producer	Una Yoon
Production	Heckler
Director	Cody Amos
Executive Producer	Charu Menon
MOTION DESIGN	Woon Yen Cheng
MOTION DESIGN	Dan Braga
MOTION DESIGN	Shazni Muhammad
MOTION DESIGN	Danielle Melianti
Audio Post Production	Song Zu Singapore