| Title | Pass The Heartbreak |
| Agency | Centrade Cheil |
| Campaign | Pass The Heartbreak |
| Advertiser | Samsung |
| Brand | Samsung |
| Date of First Broadcast/Publication | 2018 / 10 |
| Philosophy | Italy failed to qualify for the World Cup for the first time in 60 years. Their fans didn’t know how to cope with the situation, but Romanians already knew a lot about such disasters. Our national football team had skipped the last 5 World Championships. Samsung wanted to bring value to this important know-how into failing, and also prove the unifying power of technology. So we created "Pass the Heartbreak", an online show where a Romanian fan gives Italians some experienced advice, featuring Samsung products. It all worked, because disappointment always heals faster when you don’t feel alone. |
| Media Type | Case Study |
| Length | |
| Market | Italy |
| Creative Director | Ioana Zamfir |
| Head of Digital | Roxana Nita |
| Head of Digital | Adina Stanescu |
| Art Director | Roxana Nita |
| Copywriter | Adina Stanescu |
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