McDonald's - "More Of What You Love"

DDB Bucharest

DDB Bucharest Nagykároly, Romania

846

Brand: McDonald's
Country: Romania

Advertiser: McDonald's

Title	More Of What You Love
Agency	DDB Bucharest
Campaign	More Of What You Love
Advertiser	McDonald's
Brand	McDonald's
Date of First Broadcast/Publication	2022 / 9
Business Sector	Restaurants & Fast Food
Philosophy	You know that feeling when you eat something you love and don't want the experience to end? By launching a limited edition of its iconic burgers (Triple McBurger, Double Fillet O Fish, Triple Cheeseburger), McDonald’s plays with time and extends the happiness of enjoying a good burger, making it last even triple and double as long as usual. Inspired by our friends in the UK, we launched a series of 3 commercials featuring none other than Paula Selling’s hit song “Time”, one of the most memorable Romanian songs in the last decades. The commercials illustrate various characters feeling intense sadness over the empty napkins of their former burgers, while the soundtracks evokes the nostalgia of not being able to turn back time. The commercials also feature cameo scenes of Mihai Bobonete, a beloved Romanian actor and stand-up comediant, in an effort to anchor the campaign even more in Romanian culture. The star is even doing a karaoke bit of the soundtrack and has his own interpretation of McDonald’s famous jingle.
Media Type	Television
Length	35 seconds
Soundtrack	Paula Selling’s “Time”
Actor / Celebrity	Mihai Bobonete
Creative Director	Roxana Nita
Senior Art Director	Teodor Minea
Senior Copywriter	Alexandra Jitarel
Graphic Designer	Sorin Ispas
Strategy Director	Ioana Dobrinescu
Strategic Planner	Georgiana Nica
Account Director	Georgiana Rotaru
Senior Account Manager	Carmen Răduță
Production Company	Studioset
Director	Andrei Gheorghe
Director of Photography (DOP)	Zoran Simulov
Advertising Manager	Irina Angelescu
Advertising Manager	George Romanescu
Advertising Manager	Cosmina Tapliuc
Advertising Manager	Elena Goti