| Title | #RealLifeRewards |
| Agency | DDB Bucharest |
| Campaign | #RealLifeRewards |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | Restaurants & Fast Food |
| Philosophy | In December, we invited everyone to play on the McDonald's app in order to get #RealLifeRewards: our daily deals and our really cool merchandise. So they can flex in front of their friends, both in game and in real life. |
| Media Type | Branded Content |
| Length | |
| Creative Director | Roxana Nita |
| Art Director | Emilian Mocanu |
| Copywriter | Lorena Morea |
| Graphic Designer | Adi Simion |
| Strategy Director | Ioana Dobrinescu |
| Strategic Planner | Georgiana Nica |
| Account Director | Georgiana Rotaru |
| Senior Account Manager | Carmen Răduță |
| Director | Andrei Gheorghe |
| Director of Photography (DOP) | Zoran Simulov |
| Advertising Manager | Irina Angelescu |
| Advertising Manager | Cosmina Tapliuc |
| Production Company | Multi Media Est |
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