| Title | Anti-Vaping |
| Agency | McCann Health |
| Campaign | Ditch the Vape. Get what’s yours |
| Advertiser | The Evelyn Lilly Lutz Foundation |
| Brand | The Evelyn Lilly Lutz Foundation |
| Date of First Broadcast/Publication | 2023 / 8 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | “Ditch the Vape. Get what’s yours,” the newest anti-vaping PSA from The Evelyn Lilly Lutz Foundation, shows how the average $1,000-1,500 that teens spend annually on vaping could be better spent on other experiences and hobbies. Created by McCann Global Health and directed by Greenpoint Pictures’ Allison Swank Owen, the film takes a refreshingly different approach to usual anti-vaping messaging, focusing on the damage to teens’ wallets, not their lungs. The film inspires teens to make healthier decisions about the money they earn, placing them in a seat of power instead of shaming them for vaping or scaring them with a litany of health repercussions. Guided by the personal passions and hobbies of real-life students, the film playfully shows how the money spent on vaping can fuel a diverse range of interests. And while teens may consider vaping their friend in times of stress or high anxiety, the film’s protagonist boldly declares, “Friends don’t steal friends’ s#!t.” Filmed at Beverly High School in Beverly, Massachusetts, the casting of this PSA was as vital as its overall message. Featuring real Massachusetts high schoolers and filming at a real high school provided a layer of authenticity which is crucial when speaking to teens. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Dov Zmood |
| Senior Producer | Dylan Mizner |
| Account Director | Hadas Grossman - VP |
| Copy Supervisor | Dan Weber |
| SVP | Tanya Kennedy |
| Art Director | Jessica Masur |
| Director | Katie Stack |
| Project Manager | Shantell Huggins |
| Production Company | Greenpoint Pictures |
| Animation | Patrycja Ćmak |
| Art Director | Rafał Blacharz |
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