Title | Energy Drink |
Brief | Albertans are pretty good at recycling their beverage containers - but there is still room for improvement. To remind people to recycle every single time, we created a campaign starring angry, talking beverage containers.Energy drink bottles, milk cartons, and juice boxes could finally sound off at the people who threw them in the garbage and remind them to do better. Witness the motivating power of trash talk. |
Agency | DDB Canada |
Campaign | Trash Talk |
Advertiser | Alberta Beverage Container Recycling Corporation (ABCRC) |
Brand | Alberta Beverage Container Recycling Corporation |
Date of First Broadcast/Publication | 2023 / 7 |
Business Sector | Environmental & Animal Issues |
Story | Alberta Beverage Container Recycling Corporation (ABCRC) strives to improve the return rate on all beverage containers and promote the environmental, economic, and social benefits of recycling. |
Media Type | Web Film |
Executive Creative Director | Adam Thur |
Executive Creative Director | Rica Eckersley |
Art Director | Dax Fullbrook |
Copywriter | Dax Fullbrook |
Copywriter | Rica Eckersley |
Strategist | Hadas Grossman - VP |
Managing Director | Steve Emmens |
Managing Director | Bolt Content |
Live Action Director | Justin Francis |
Executive Director | Tsui Ling Toomer |
Lead Animator | Austin Hillebrecht |
Editor | Scott Graves |
Designer | Hilary Zak |
Designer | John Naboye |
Group Account Director | Andrew Moschuk |
Account Manager | Jamie Libon |
Vice President (VP) | Kathy Shapka |
Digital Media Lead | Julia Mathias |
Digital Strategist | Bronson Petrovic |
Chief Executive Officer (CEO) | Eve Remillard-Larose |
Integrated Producer | Narine Artinian |
Animation/3D | Andrew Dieffenbach |
Technical Director | Patrick Coan |
Special Effects / VFX | Adam Sager |
Character Designer | Sam Niemann Lena |
Character Designer | Lena Podesta |
Compositor | Sophya Vidal |
Colorist | Martin Melnick |
Audio Executive Producer | Tyna Maerzke |