Canadian Premature Babies Foundation (CPBF) - "PREEMI"

DDB Canada

DDB Canada Edmonton, Canada

Awards

594

This ad is part of the ACT Responsible Collection

Brand: Canadian Premature Babies Foundation (CPBF)
Country: Canada

Advertiser: Canadian Premature Babies Foundation

Title	PREEMI
Brief	1 in 10 babies is born prematurely. Getting developmental support is critical. But parents of premature babies can feel overwhelmed and isolated, and they don’t know how to help.What if we made a tool just for preemie babies that could tangibly help them at the most crucial point of their development journey?Introducing Preemi™, the stuffie designed to help premature babies thrive. Created in collaboration with NICU nurses, Preemi™ is made to calm the nervous system, promote gross motor development, and enhance brain development. Preemi™ features an internal haptic device that mimics mom’s heartbeat and a coiled tail that imitates the umbilical cord. It is made of antimicrobial material and features a high contrast pattern for developing vision.
Agency	DDB Canada
Campaign	PREEMI
Advertiser	Canadian Premature Babies Foundation
Brand	Canadian Premature Babies Foundation (CPBF)
Date of First Broadcast/Publication	2022 / 11
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The Canadian Premature Babies Foundation is a non-profit organization committed to supporting and advocating for parents of babies born too early.
Media Type	Case Study
Executive Creative Director	Adam Thur
Executive Creative Director	Rica Eckersley
Art Director	Adam Thur
Copywriter	Rica Eckersley
Design Director	Hadas Grossman - VP
Designer	Hilary Zak
Designer	Mike Berson
Strategist	Hadas Grossman - VP
Vice President (VP)	Kathy Shapka
Media Director	Kathy Shapka
Executive Producer	Tasha Jameson
Producer	Nicole Camus
Group Account Director	Shannon Rothschild
Chief Executive Officer (CEO)	Eve Remillard-Larose
Production Coordinator	Mena Rizk
Video Production	Frankie Content
Print production	Flexx Studio