| Title | Sand Dunes |
| Agency |
Athos
|
| Campaign |
Those who know about investments take care of the most important one.
|
| Advertiser |
BancoSol
|
| Brand |
BancoSol
|
| Date of First Broadcast/Publication |
2024 / 1
|
| Business Sector | Banking & Financial Services, Investments, Stock Brokers
|
| Tagline | BancoSol, Athos, Bolivia, Money, Ticket, Salar de Uyuni, planet, Amboro Park, Sand Dunes, Laguna Colorada, terra, water |
| Story | Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. Just as the best investment in people's lives is health, because without it there is nothing else, the best economic investment is the one that bets on the future, because without a planet we cannot advance in our personal projects or as a society. And those who know how to invest know how to take care of the most important investment: the planet. Those who know about investments take care of the most important one. We integrated BancoSol's logo in some Bolivian landscapes that give life to the environment and mimic it. In this way we are not only talking about the bank's commitment to the environment, but also to everything that involves society and each and every one of our clients' projects. If you want to invest, invest in the future of the planet, people and their projects. Invest in a bank with purpose. Invest in BancoSol. |
| Philosophy | Those who know about investments take care of the most important one. |
| Problem | Banks are perceived by the public as unscrupulous companies capable of doing anything to increase their profits. However, Bancosol has the purpose of improving the environment, whether in its social or ecological aspect, in search of the welfare of all. And the public knows it because it is a bank that acts and not just says. Just as the best investment in people's lives is health, because without it there is nothing else, the best economic investment is the one that bets on the future, because without a planet we cannot advance in our personal projects or as a society. And those who know how to invest know how to take care of the most important investment: the planet. |
| Result | We integrated BancoSol's logo in some Bolivian landscapes that give life to the environment and mimic it. In this way we are not only talking about the bank's commitment to the environment, but also to everything that involves society and each and every one of our clients' projects. If you want to invest, invest in the future of the planet, people and their projects. Invest in a bank with purpose. Invest in BancoSol. |
| Media Type |
Print
|
| Chief Creative Officer |
Fernando Fernandes
|
| Chief Creative Officer |
Pablo Jove
|
| Creative Director |
Ale Rojas
|
| Copywriter |
Mani Cáceres Méndez
|
| Copywriter |
Victor William Mendez Ugarte
|
| Art Director |
Fito Chipana Ramos
|
| Art Director |
Ruben Ruiz
|
| Art Director |
Alvaro Cuentas Paredes
|
| Art Director |
María Fernandez
|
| Graphic Designer |
Adrian Méndez Akamine
|
| Graphic Designer |
Luis Acha
|
| Graphic Designer |
Val Montoya
|
| Content |
Daniela Hernández
|
| Head Of Planning |
Rebeca Gutiérrez Gros
|
| Media Director |
Ruben Antonio Escobar
|
| Business Manager |
Maybeth Acevedo
|
| Client executives |
Veronica Cecilia Velarde Lijeron
|
| Client executives |
Mariola Arlandis Perez
|
| Client executives |
Adriana Canedo Pascua
|
| Chief Creative Officer |
Fernando Fernandes
|
| Chief Creative Officer |
Pablo Jove
|
| Creative Director |
Natalia Rojas
|
| Copywriter |
Mani Cáceres Méndez
|
| Copywriter |
Victor William Mendez Ugarte
|
| Art Supervisor |
Fito Chipana Ramos
|
| Art Director |
Ruben Ruiz
|
| Art Director |
Alvaro Cuentas Paredes
|
| Art Director |
María Fernandez
|
| Head Of Planning |
Rebeca Gutierrez
|
| Graphic Designer |
Adrian Méndez Akamine
|
| Graphic Designer |
Luis Acha
|
| Graphic Designer |
Val Montoya
|
| Head of TV |
Ruben Antonio Escobar
|
| Content Creator |
Daniela Hernández
|
