| Title | Anthony |
| Agency |
Athos
|
| Campaign |
Someone's past shouldn't damage your future.
|
| Advertiser |
Nacional Seguros
|
| Brand |
123 asegúrate
|
| Date of First Broadcast/Publication |
2023 / 12
|
| Business Sector | Insurance
|
| Tagline | Nacional Seguros, 123asegurate, athos, bolivia, cida, aids, hiv, vih |
| Story | Most young people see AIDS as a problem very far from their reality, as if they were safe from contracting the disease. However, contracting HIV (human immunodeficiency virus), which can lead to AIDS, is in your daily life and in your relationships. The reality of youth, is that they have sex with people they consider trustworthy and let themselves go without any protection against sexually transmitted diseases When we have sex with somebody, as far as the spread of diseases is concerned, we don't just sleep with that person. We are also sleeping with all the people with whom that person has been intimate throughout his life, and one of those people could have a transmitted disease. That past can affect our future, but we can avoid it by protecting ourselves. To connect with young people and capture their attention on World AIDS Day, we created a series of graphics with a ludic tone that, through a game, explains very well what having unprotected sex can entail. |
| Philosophy | To connect with young people and capture their attention on World AIDS Day, we created a series of graphics with a ludic tone that, through a game, explains very well what having unprotected sex can entail. |
| Problem | to AIDS, is in your daily life and in your relationships. The reality of youth, is that they have sex with people they consider trustworthy and let themselves go without any protection against sexually transmitted diseases When we have sex with somebody, as far as the spread of diseases is concerned, we don't just sleep with that person. We are also sleeping with all the people with whom that person has been intimate throughout his life, and one of those people could have a transmitted disease. That past can affect our future, but we can avoid it by protecting ourselves. |
| Media Type |
Print
|
| Chief Creative Officer |
Fernando Fernandes
|
| Chief Creative Officer |
Pablo Jove
|
| Creative Director |
Ale Rojas
|
| Copywriter |
Mani Cáceres Méndez
|
| Copywriter |
Victor William Mendez Ugarte
|
| Art Director |
Fito Chipana Ramos
|
| Art Director |
Alvaro Cuentas Paredes
|
| Art Director |
Ruben Ruiz
|
| Graphic Designer |
Luis Acha
|
| Graphic Designer |
Adrian Méndez Akamine
|
| Graphic Designer |
Val Montoya
|
| Content |
Daniela Hernández
|
| Business Manager |
Leslie Capobianco
|
| Head Of Planning |
Rebeca Gutiérrez Gros
|
| Head of Media |
Ruben Antonio Escobar
|
