| Title | Raffaello's La Fornarina |
| Agency | Boomerang |
| Campaign | The Renaissance of Hope |
| Advertiser | Boomerang |
| Brand | Boomerang |
| Date of First Broadcast/Publication | 2023 / 10 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | To raise awareness about breast cancer diagnosis, , we are introducing a compelling campaign titled "The Renaissance of Hope" The concept draws inspiration from timeless masterpieces of the Renaissance era, including renowned artworks like Leonardo Da Vinci's Mona Lisa, Gabrielle d'Estrées, and Raffaello's "La Fornarina" Our approach involves delicately and artfully transforming these iconic pieces to portray women engaging in self-examination by touching their own breasts. This subtle yet profound modification serves as a powerful symbol, emphasizing the critical significance of self-examination and early diagnosis in the fight against breast cancer. |
| Media Type | |
| Creative Director | Samira Rafi |
| Art Director | Othmane ZAIMI |
| Art Director | Kacihi Fettah |
| Copywriter | Sophia Maazouz |