| Title | Child Labor |
| Agency | Boomerang |
| Campaign | Education is Everyone's Right |
| Advertiser | Boomerang |
| Brand | Boomerang |
| Date of First Broadcast/Publication | 2023 / 8 |
| Business Sector | Advertising Agencies |
| Story | In the exciting time of back to school, let us remember that education is a fundamental right that every child deserves to be able to exercise, regardless of their context. As our schools prepare to welcome our students, let's keep in mind that this opportunity is unfortunately not available to everyone... Many children still face economic, social or cultural barriers that impede their access to education. In this context, it is crucial to address certain subjects, which are still taboo, such as: Insecurity, child labor, early marriage, the phenomenon of "little maids"... These are all realities that deprive children of this fundamental right. An initiative to raise awareness of this fundamental right and to encourage us to break down the barriers that hinder the journey of the most vulnerable and redouble our efforts to build a future where every child has the chance to grow and flourish thanks to the power of education. |
| Media Type | Digital |
| Creative Director | Samira Rafi |
| Art Director | Othmane ZAIMI |
| Art Director | Kacihi Fettah |
| Copywriter | Sophia Maazouz |