Diego Wallach
CCO at Publicis
Mexico, Mexico
TitlePause is Power
Agency
Campaign Pause is Power
Advertiser Coca-Cola Company
Brand Powerade
Date of First Broadcast/Publication 2022 / 3
Business Sector Soft Drinks, Tonics
Philosophy In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back stronger.
Media Type Digital
Length
Market United States, Italy
Agency
Production Company
Chief Creative Officer
Actor / Celebrity

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