Title | Pause is Power |
Agency | Publicis Mexico |
Campaign | Pause is Power |
Advertiser | Coca-Cola Company |
Brand | Powerade |
Date of First Broadcast/Publication | 2022 / 3 |
Business Sector | Soft Drinks, Tonics |
Philosophy | In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back stronger. |
Media Type | Digital |
Length | |
Market | United States, Italy |
Agency | Publicis Italy |
Production Company | Stink Films |
Chief Creative Officer | Diego Wallach |
Actor / Celebrity | Antonio Conte |