| Title | #StillSpeakingUp |
| Title (original language) | #SEGUIMOSHABLANDO |
| Agency | Publicis Mexico |
| Campaign | #StillSpeakingUp |
| Advertiser | Propuesta Civica AC |
| Brand | Propuesta Civica AC |
| Posted | May 2019 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | #StillSpeakingUp |
| Story | Mexicans seem to have become desensitised to news about murders, even when those killed are journalists. So, four murdered journalists rose from the dead to issue a strong message: "They tried to silence us, but we're #StillSpeakingUp". The social campaign involved two years of research and the help and support of the victims' families and colleagues. Content included video and unpublished articles "miraculously" tweeted by the reporters who'd lost their lives. |
| Media Type | Case Study |
| Length | |
| Advertising Agency | Publicis Mexico |
| Chief Executive Officer (CEO) | Juan Carlos Tapia |
| Chief Creation Officer | Diego Wallach |
| Head of art | Luis Sordo |
| Chief Strategy Officer | Samantha Hernández |
| Art Director | Maricarmen Mercado |
| Copywriter | Diego Wallach |
| Press Relations | Ana Ramos |
| PR | Tai Damsky |
| Content design | Rodrigo Rodríguez |
| Post Production | Prodigious |
| Editor | Karen Gómez |
More Work
SEE ALLRecipes vs Arthritis
- BRAND:
- Recetas Nestlé
- AGENCY:
- Publicis Mexico
Pause is Power
- BRAND:
- Powerade
- AGENCY:
- Publicis Mexico
#StillSpeakingUp Deeptruth
- BRAND:
- Propuesta Civica AC
- AGENCY:
- Publicis Mexico
Moises Ingles
- BRAND:
- Propuesta Civica AC
- AGENCY:
- Publicis Mexico
Miroslava
- BRAND:
- Propuesta Civica AC
- AGENCY:
- Publicis Mexico
Jose Armando Ingles
- BRAND:
- Propuesta Civica AC
- AGENCY:
- Publicis Mexico
Javier Ingles
- BRAND:
- Propuesta Civica AC
- AGENCY:
- Publicis Mexico
Tennis
- BRAND:
- BMW
- AGENCY:
- Publicis Mexico
Opera
- BRAND:
- BMW
- AGENCY:
- Publicis Mexico