About me
I'm the Managing Director and Executive Creative Director at Immersive, an interdisciplinary creative studio with a reputation for developing the use of new technologies to expand the art of immersive storytelling across the globe. With 15 years+ of experience in design, branding, art, and entertainment, I’ve worked in many different settings, countries and within a range of creative industries, most of them with similar goals; to tell a story, to create engaging narratives, communicate key messages, design end-to-end visitor journeys and deliver great audience experiences.
Since I moved to London in 2010, I've worked and collaborated with some of the world’s leading Creative Directors and Designers to produce extraordinary results for the likes of EXPO2020 (Dubai), Smithsonian National Museum of Asian Art (Washington DC), The Royal Opera House (Muscat), the Metropolitan Opera (New York), Dubai World Cup, The House of Saud and No.10 (UK’s Government).
Before Immersive, I was working at the Tony and Olivier award-winning design studio and production company 59 Productions. I joined Immersive in 2019 as the Head of Studio and led the studio’s work on the Mobility Pavilion at the World Expo 2020 in Dubai. I was appointed Managing Director in February 2021.
Skills
Sector Experience
Awards
Positions
Managing Director
Immersive
United Kingdom
February 2021 - Present (3 years 4 months)
Immersive is an interdisciplinary creative studio with a global team of visual storytellers and creative technologists. Founded by creative visionary John Munro in 2004, the studio has a reputation for developing the use of new technologies to expand the art of immersive storytelling. Combining art, science and technology, we defy boundaries to change the way stories are told and experienced. From immersive installations and exhibitions, VR and AR productions to opening ceremonies, live-events and brand campaigns, we make world-first experiences that amaze and inspire audiences across the globe.
Head of Studio & Executive Creative Director
Immersive
United Kingdom
August 2019 - February 2021 (1 year 6 months)
59 Productions is the multi-award-winning design studio and production company behind the Opening Ceremony of the London 2012 Olympics, the record-breaking 'David Bowie is' exhibition, and the globe-trotting National Theatre smash hit 'War Horse'.59 Productions' company of artists, architects, designers and technologists offer world-leading expertise in design for live events, stage productions and museums. They are the go-to team for generating creative and technical ideas to realise ambitious artistic projects across a range of disciplines: from architectural projection-mapping to exhibition design, VR /MR experiences to large-scale events, theatrical design to technical consultancy.59 Productions work at the nexus between technology and art, renowned for creating spectacular public artworks for some of the world’s most iconic buildings including Sydney Opera House, Guggenheim Museum Bilbao and United Nations Headquarters in New York. The company is also at the forefront of innovative VR/MR creation in the UK. Most recently, 59 won two awards at the 2018 Raindance Film Festival for 'Nothing to be Written' commissioned by the BBC, and 'Grenfell: Our Home', a collaboration with Parable Works and Channel 4.
Innovision is a full-service creative agency focusing on live and experiential events for global brands. Innovision has been creating unique and iconic experiences for everyone from household names and challenger brands to sports organisations, large corporations and governments – both internationally and in the UK.Projects & Clients included: 'Innovate 2016' UK's global spotlight on innovation (Innovate UK/DIT) 'The Cord Club Gala' (Wings for Life/Red Bull), 'Our Fuel Story' - Global Product Launch (BP), China State Visit - Creative Showcase (DIT) and Microsoft Band UK Product Launch (Microsoft)
Director / Executive Producer
BeFrank Theatre Company
United Kingdom
September 2011 - September 2015 (4 years)
BeFrank was an international production company that produced ambitious, visually engaging and thought-provoking productions based upon real-life stories, current topics and key social and political events. BeFrank collaborated across multiple disciplines and brought together theatre-makers, academics, journalists to explore different perspectives on important subjects and global events.Productions included:2014-2015 ’The Point of No Return’ (Tour and international outreach programme), New Diorama Theatre (London), Folkteatern, (Gothenburg, Sweden), Theatre Na Zukah (Kharkiv/Lviv/Kiev, Ukraine)2013-2014 ’Do We Do The Right Thing’ (Tour and international outreach programme), Salisbury Playhouse, New Diorama Theatre, UK-Tour (multiple venues) & Tour to British Forces Germany.2011-2013 ‘Like Enemies of the State’, New Diorama Theatre, Stadsteatern (Stockholm), Old Fire Station (Oxford). Researched in DR Congo and Live-stream to 24 countries on International Human Rights Day 2013.
Creative Director / Senior Designer
Frank Kelly Production
United Kingdom
September 2010 - August 2015 (4 years 11 months)
Frank Kelly is a brand and design consultancy, focusing on intelligent and strategic marketing and PR campaigns, branded content and digital platforms based on thorough research and an extensive understanding of their clients’ business and market.Clients include Starcom Mediavest Group, Braben Communications, MWW PR and Generate Sponsorship as well as brands like Discovery Channel, eBay, PBS, 20th Century Fox and EmergingSpaces.
Education
MBA Essentials (CPD)
2021 (1 year)
This executive training course focuses on developing the participant's three core pillars of business management and leadership: the Strategic Environment, the Financial Toolkit, and the Human Element. Using a case study-based approach and guided by LSE experts, it intends to empower senior managers to enhance their organisation’s competitive advantage through a better understanding of their business context and environment, use technical business and finance skills to understand, analyse and optimise a business, as well as reviewing human behaviour insights and leadership frameworks that enable senior managers to effectively influence stakeholders at all levels within their organisation, and externally – with investors and consumers.
MA in Screenwriting
2011 - 2012 (1 year)
Developing treatments, synopses, outlines, project pitches and scripts for feature films and pilot screenplays for TV-series.<br><br>"Making creative use of public memory: fate, catastrophe, topography - the scriptwriter as a decoder of palimpsests"
MA in Advanced Theatre Practice
2010 - 2011 (1 year)
Postgraduate Research: Cross-border Theatre - Possibilities for an Altermodern Theatre <br>MA Thesis: Communicating Human Rights through Theatre - In Theory & Practice. <br>Course Leaders: Nick Wood/Karen Christopher
