Title | Cinderella |
Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
Agency |
MRM//McCann
|
Campaign |
Backwards Stories
|
Advertiser |
Groupe PSA
|
Brand |
Vauxhall
|
Posted | November 2019 |
Business Sector | Cars
|
Story | Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard… |
Media Type |
Radio
|
Creative President |
Adrian Botan
|
Chief Creative Officer |
Miguel Bemfica
|
Chief Creative Officer |
Vince McSweeney
|
Executive Creative Director |
Eduardo Battiston
|
Executive Creative Director |
Nick Cooper
|
Head of Art |
Rafael Merino
|
Copywriter |
Alberto Espeja
|
Copywriter |
Joe Ivory
|
Senior Art Director |
Jamie Buckingham
|
Art Director |
Pablo Camarero
|
Executive Creative Director |
Chris Robertson
|
Radio Production |
Justin Sanders
|
Sound Editing |
Dave Bush
|