| Title | Ugly Duckling |
| Brief | Here are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard. |
| Agency | MRM//McCann |
| Campaign | Backwards Stories |
| Advertiser | Groupe PSA |
| Brand | Vauxhall |
| Posted | November 2019 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Radio |
| Creative President | A...an B...n Subscribers Only |
| Chief Creative Officer | M...el B....ca Subscribers Only |
| Chief Creative Officer | V...e Mc.....ey Subscribers Only |
| Executive Creative Director | E....do Ba.....on Subscribers Only |
| Executive Creative Director | N..k C...er Subscribers Only |
| Head of Art | R...el M...no Subscribers Only |
| Copywriter | A....to E...ja Subscribers Only |
| Copywriter | ..e I...y Subscribers Only |
| Senior Art Director | J...e Bu.....ham Subscribers Only |
| Art Director | P...o Ca....ro Subscribers Only |
| Executive Creative Director | C...s Ro.....on Subscribers Only |
| Radio Production | J...in S....rs Subscribers Only |
| Sound Editing | D..e B..h Subscribers Only |
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