Title | Decathlon Ability Signs |
Agency | Rethink Communications Inc. |
Campaign | Decathlon Ability Signs |
Advertiser | Decathlon |
Brand | Decathlon |
Date of First Broadcast/Publication | 2021 |
Business Sector | Leisure & Sport Equipment |
Story | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
Media Type | Case Study |
Length | |
Production Company | R+D Productions |
Chief Creative Officer | Aaron Starkman |
Executive Creative Director | Mike Dubrick |
Executive Creative Director | Nicolas Quintal |
Creative Director | Xavier Blais |
Copywriter | Xavier Blais |
Creative Director | Maxime Sauté |
Art Director | Maxime Sauté |
Art Director | Rachel LeBlanc |
Art Director | Ryan Cookish |
Chief Strategy Officer | Sean McDonald |
Strategy Director | Pascal Routhier |
Interactive Producer | Terri Winter |
Interactive Producer | Todd Harrison |
Developer | Steve Lam |
Designer | Claudia Barberio |
Studio Artist | Cadu Rocha |
Production Company Producer | Sarah Longpré |
Production Company Producer | Johanne Pelland |
Production Company Producer | Katia Dupuy |
Production Company Producer | Samuel Bonneau |
Production Company Producer | AJ Merrick |
Production Company Producer | Steph Walker-Wells |
Account Director | Alex Lefebvre |
Account Manager | Rose Napoléon |
Account Manager | Aicha Diallo |