| Title | The Cristiano Bottle |
| Agency | Rethink Communications Inc. |
| Campaign | The Cristiano Bottle |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | November 2021 |
| Business Sector | Drugstores, Specialty Stores |
| Story | Cristiano Ronaldo made headlines at the Euro's when he pushed away the Cola bottle and held up a bottle of water saying “Agua.” It gave IKEA the opportunity to promote a sustainable message & hijack the conversation with a recyclable IKEA water bottle. |
| Media Type | Digital |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Creative Director | Xavier Blais |
| Creative Director | Maxime Sauté |
| Associate Creative Director | Zachary Bautista |
| Art Director | Zachary Bautista |
| Art Director | Jean-Nicolas Duval |
| Art Director | Edouard Coune |
| Art Director | Maxime Sauté |
| Copywriter | Xavier Blais |
| Strategist | Shereen Ladha |
| Chief Strategy Officer | Sean McDonald |
| Account Director | Sarah Riedlinger |
| Account Director | Alex Lefebvre |
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