| Title | The Wider Web |
| Brief | People on the autism spectrum struggle with sensory overload when using the internet. So Etisalat introduced Wider Web – a first-of-its-kind web extension that gives users on the spectrum more control, redesigning their global browsing experience. The extension has five functions that directly address sensitivity related to sight and sound, simplifying online content by altering code. |
| Agency | Impact BBDO |
| Campaign | Wider Web |
| Advertiser | Etisalat |
| Brand | Etisalat |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Cable / Satellite Services |
| Story | Introducing the first autistic-friendly web extension. On April 2nd, World Autism Awareness Day, we launched Etisalat Wider Web in order to grant better access to the web for Autistic people. The project consists of a browser extension that users can activate to navigate the web in an autistic friendly way. It aims to achieve a global redesign of the web experience and represents a world first product of this kind. The extension allows users to reorganize information, change colour modes and fonts on webpages. In addition, advertising is blocked as well as video auto play and unrelevant background images. |
| Media Type | Case Study |
| Length | |
| More Information | https://www.etisalat.ae/en/c/generic/wider-web.jsp |
| Chief Executive Officer (CEO) | Dani Richa |
| Executive Creative Director | Ali Zein |
| Regional Executive Creative Director | Ali Rez |
| Creative Director | Alexander Rodriguez |
| Art Director | Martino Caliendo |
| Business Director | Samer Khansa |
| Account Director | Amira Abdelnabi |
| Strategy Director | Mostafa Hashish |
| Managing Director | Fouad Bou Mansour |
| Chief Creative Officer | Paul Shearer |
| Digital Art Director | Faten Al Mukhtar |
| Designer | Megan Fowkes |
| Senior Account Executive | Lara Boustani |
| Digital Planner | Yahia Hashem |
| Head of Production | Ossama El Rashidy |
| Advertising Manager | Mahmoud Farwiz |
| Advertising Manager | Saadia Abdul Qayyum |
| Advertising Manager | Mohamed Hafez |
| Advertising Manager | Yasmeen El Mallah |
| Digital Planner | Fares Hamad Fares |
| Advertising Manager | Mohamed Al Masfer |
| Brand Director | Ahmed El Goweiny |
| Digital Communications Manager | Abdullah Ghandour |
| Social Media Manager | Mana Al Azizi |
| Manager/CSR Marketing | Shaima Al Breki |
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