| Title | A British Original Two |
| Agency | Uncommon Creative Studio |
| Campaign | A British Original |
| Advertiser | International Airlines Group |
| Brand | British Airways |
| Date of First Broadcast/Publication | 2022 / 10 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | The campaign explores the myriad reasons people travel, whether it’s to reconnect with loved ones, to take some time out, or to be immersed in a different culture. |
| Philosophy | The campaign by Uncommon Creative Studio centred around the common question travellers are asked when they land at a new destination: ‘What is the purpose of your visit?’. Along with the standardised boxes of business or leisure, the campaign offered up a series of more reflective and relatable answers for holidaymakers – whether that’s, ‘because this weather sucks’, ‘to feed the social feed’, or ‘marriage CPR’. |
| Result | In total, Uncommon created 500 individual print, digital and outdoor executions, along with 32 short films that further emphasised the myriad reasons why Brits are so obsessed with going on holiday. The 500 outdoor executions were also designed to adapt according to their location, the time of day, the weather and what was happening in the news. Meanwhile, the copy related directly to the medium in which it appeared, such as in playful bus wraps and press ads that adopted a ‘battenberg’ approach, with adjacent placements containing interacting reasons for why we travel. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Media Agency | MG OMD |
| Chief Creative Officer | Ali Rez |
| Executive Creative Director | Joe Abou-Khaled |
| Executive Creative Director | Marie-Claire Maalouf |
| Executive Producer | Manasvi Gosalia |
| Copywriter | Katie Handfelt |
| Copywriter | Archna Singh |
| Chairman | Dani Richa |
| Communications Manager | Sofia Serrano |
| Managing Director | Emile Tabanji |
| Production Company | Impact BBDO Beirut and Dubai |
| Art Director | Rana Sadek |
| Associate Creative Director | Dennis Silveira |
| Designer | Jithesh Narayanan |
| Editor | Abdullah Salhiya |
| Head of Production | Tally Massouh |
| Writer/Director | Tarek Bacha |
| Copywriter | Neamtallah Alam |
| Motion/Design | Geoff Maingi |
| Photographer | Marc Fayad |
| Art Director | Anthony Asmar |
| Account Manager | Malaika Menon |
| Producer | Rafic Sawaya |
| MOTION DESIGN | Karthikeyan Muthukrishnan |
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