| Title | Epicgram |
| Agency | DDB Brussels |
| Campaign | Epicgram |
| Advertiser | B Classic |
| Brand | B Classic APP |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Advertising Agencies |
| Story | How did the B-Classical music festival manage to attract an audience with an average age of 30 instead of the usual 70? It appealed to a younger fan base with its Epicgram app. With the app’s audio filter, users could add moody classical soundtracks to their videos in order to make them seem more epic. As an added feature, the amateur videographers could simply click to listen to the entire tune on Spotify or purchase on iTunes. |
| Philosophy | Instagram and classical music? What a brilliant combination.Epicgram is the first audio filter that elevates your daily activities into epic movie moments, combining slow motion with classical music masterpieces.The result: an addictive app that will bring the Belgian festival B-Classic, the music label Outhere Music and classical music to a wider audience. |
| Media Type | Digital |
| Length | |
| Creative Director | Peter Ampe |
| Creative Director | Odin Saillé |
| Creative Team | Jonathan d'Oultremont |
| Strategist | Dominique Poncin |
| Production Company Producer | Maarten Breda |
| Production Company Producer | Stefanie Warreyn |
| Production Company Producer | Renaud Goossens |
| Designer | Cedric Lopez Fernandez |
| Designer | Davy Dooms |
| Graphic Designer | Sven Verfaille |
| Account Manager | Kaat De Brandt |
| Designer | Bert Wijnants |
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