| Title | Landmines |
| Agency | Mutant |
| Campaign | Real Minesweeper |
| Advertiser | Handicap International |
| Brand | Handicap International |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | There are over one million active mines around the world ready to explode, maiming or killing innocent civilians. Imagine living in constant fear of stepping on a landmine while simply walking to work, or that your child steps on a mine while playing outside. This is the heartbreaking daily reality for millions of people in 60 countries and territories around the world. Decades after conflicts end, civilian casualties from landmines continue with horrific consequences for innocent civilians which goes on for decades. Wars may have a clear end on a political and military level, but the repercussions on civilian casualties ticks on inexorably for years and years to come. ‘Real Minesweeper’ is a multi channel campaign created by Antwerp based independent creative agency Mutant. Spearheading the campaign is a recreation of iconic 90’s game ‘Minesweeper’ which features a grid of clickable tiles, with hidden "mines" scattered throughout the board. The objective is to clear the board without detonating any mines. Players of this version of the game can experience for themselves how it feels to walk in the shoes of real de-miners in Ukraine, Iraq and Laos. Whilst playing a game of Minesweeper, we are introduced to some of the victims and 270 Minesweeping heroes who clear contaminated areas every day, and for whom, this is no game. This new digital experience is accessed via a web browser on desktop and mobile at realminesweeper.be. Supporting the digital experience is a TV, digital, cinema and print campaign running on Belgian national television, cinema and online from 27th November until 5th December. Funds raised are used to de-mine contaminated areas, organise awareness sessions teaching children and adults how to recognise mines and avoid accidents, facilitate access to prosthetics, rehabilitation care and psychological help. |
| Media Type | Web Film |
| Length | |
| Creative Director | Odin Saillé |
| Strategy Director | Odin Saillé |
| Creative Director | Ruben Van Maldeghem |
| Creative Team | Jonathan d’Oultremont |
| Copywriter | Simon Pyson |
| Copywriter | Iris Nuyts |
| Copywriter | Barbara Dzikanowice |
| Design Director | Frank Schouwaerts |
| Designer | Tjen Colman |
| Web Development | In The Pocket |
| Production Company | Fledge.tv |
| Creative Partner | Diederik Jeangout |
| Offline Editing | Maria Leon |
| Online Editior | Joris Willems |
| VFX Company | Studio Plankton |
| Music and Sound Company | Sonhouse |
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