| Title | How Can We Keep People With Dementia Read |
| Brief | A world first for The Alzheimer League: books rewritten for people with Alzheimer’s. The project “Simplified Stories” launched with the biography of Belgian pop star Stromae. By simplifying the book, there were fewer elements to remember, making it more accessible for Alzheimer’s sufferers. The core of the story remained, but nearly 8,000 words were removed. At the bottom of each page there was a one-sentence summary, and every chapter was summarised at the beginning of the next. |
| Agency | DDB Brussels |
| Campaign | Simplified stories |
| Advertiser | Belgian Alzheimer League |
| Brand | Flemish Alzheimer League |
| Date of First Broadcast/Publication | 2016 / 3 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The Alzheimer League Flanders provides a world first - books and novels rewritten for people with dementia. The project “Simplified Stories” launches with the biography of Stromae, and is available in bookstores from today. It is a new initiative from the Alzheimer League in Flanders: a simplified series of books designed to motivate people with early-onset dementia to keep on reading. Simplified Stories, in collaboration with publisher Borgerhoff & Lamberigts, is now for sale in every Belgian bookshop and online. |
| Media Type | Digital |
| Length | |
| Photographer | Adam Kozlowski |
| Creative Director | Peter Ampe |
| Creative Director | Odin Saillé |
| Copywriter | Bart Van Goethem |
| Graphic Designer | Marlène Wautot |
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