Title | Classic Parts Mixtape |
Agency | DDB Brussels |
Campaign | Classic Parts Mixtape |
Advertiser | Volkswagen |
Brand | Volkswagen Classic Parts |
Date of First Broadcast/Publication | 2015 / 12 |
Business Sector | Automotive Accessories & Services |
Story | Not only are vinyl records on the rise again, but if Volkswagen Belgium has a hand in it, old music cassettes will soon make a comeback. Volkswagen has just released an authentic audio cassette bearing the hits from the 70s and 80s. The carmaker is doing this for many owners who still possess a Volkswagen oldtimer and adds a unique collectors item to its service 'Classic Parts ". Where VW fans can get original parts and accessories for their beloved oldtimers. |
Media Type | Product Design/Development |
Soundtrack | soundcloud.com/ddbbrussels/sets/volkswagen-classic-parts |
RTV Producer | Brigitte Verduyckt |
Creative Director | Peter Ampe |
Copywriter | Bart Van Goethem |
Creative Director | Odin Saillé |
Creative Team | Jonathan d'Oultremont |
Copywriter | Jonathan d'Oultremont |
PR | Kenn Van Lijsebeth |
Graphic Designer | France Cleves |
Graphic Designer | Benjamin Hiffe |
Account Manager | Quentin Maryns |
Account Manager | Rachel Van Nevel |
CRM Manager | Karen Van Dyck |
Production Company | Sony/ATV Music Publishing |