My Latest Work
SEE ALL WORKAssume That I can
Assume That I can
The Walnut
The Peach
About me
Started as a taekwondo athlete, ended up being an advertising man. Art director in a digital company in 1999, I am now Executive Creative Director at Publicis New York with my pal partner Luca Lorenzini - yes, Luca & Luca. Like when in my taekwondo life, I am still fighting for gold medals.
Sector Experience
- Charities, Foundations, Volunteers
- Department Stores, Supermarkets
- Apparel, Fashion & Footwear
- Luggage & Traveling bags
- Institutional/Public Interest/Non-Profit Org.
- Apparel & Accessories Stores
- Disease Awareness, Support Groups & Associations
- Racial/Ethnic/Minority/Disability Awareness
- Cars
- Telecommunications Services
- Toilet Paper, Tissues
- Media, Publishing & Production
- TV/Radio Programs & Stations
- Energy & Water Authorities, Utilities
- OTC Medicines (Pain Relievers, Cold & Flu, ...)
- Restaurants & Fast Food
- Canned Food
Awards
- 2024 CLIO Awards
- 2024 ANDY Awards
- 2023 Eurobest
- 2023 Cannes Lions International Festival of Creativity
- 2023 LIA
- 2023 ANDY Awards
- 2022 D&AD Awards
- 2022 ACT Responsible Tributes
- 2022 Cannes Lions International Festival of Creativity
- 2022 CLIO Awards
- 2022 LIA
- 2021 CRESTA
- 2021 Cannes Lions International Festival of Creativity
- 2021 Care Awards
- 2021 ACT Responsible Tributes
- 2021 Art Directors Club of Europe
- 2021 Kinsale Shark Advertising Festival
- 2021 Eurobest
- 2021 The New York Festivals Advertising Awards
- 2021 Epica Awards
- 2021 D&AD Awards
- 2021 ADC Annual Awards
- 2021 LIA
- 2019 Art Directors Club of Europe
- 2019 The New York Festivals Advertising Awards
- 2019 The One Show
- 2018 Epica Awards
- 2018 Eurobest
- 2018 The Golden Drum Awards
- 2018 ANDY Awards
- 2018 D&AD Awards
- 2018 Cannes Lions International Festival of Creativity
- 2018 CLIO Awards
- 2018 AdForum Business Creative Report
- 2018 LIA
- 2017 LIA
- 2017 CLIO Awards
- 2016 Cannes Lions International Festival of Creativity
- 2015 Cannes Lions International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2014 Art Directors Club of Europe
- 2014 Eurobest
- 2014 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2014 LIA
- 2013 Cannes Lions International Festival of Creativity
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 Art Directors Club of Europe
- 2012 Cannes Lions International Festival of Creativity
- 2012 PIAF
- 2011 Eurobest
- 2011 ACT Responsible Tributes
People I worked with
Luca Lorenzini
Executive Creative Director
Saatchi & Saatchi
Agostino Toscana
Executive Creative Director
Saatchi & Saatchi, Milano
Alessandro Orlandi
Creative Director
Saatchi & Saatchi, Milano
Alessandro Cristofori
ORIGINAL MUSIC
Small
Karim Bartoletti
Executive Producer
Indiana Production Company
My Work
SEE ALL WORKCaring is no longer enough.
- BRAND:
- Timberland
- AGENCY:
- Small
Public vs Private
- BRAND:
- Samsonite X Diesel
- AGENCY:
- SMALL
Reasons to Celebrate
- BRAND:
- CoorDown
- AGENCY:
- FCB Mexico City
Go with the Fake
- BRAND:
- Diesel
- AGENCY:
- Publicis New York
Positions
- 2024 CLIO Awards
- 2024 ANDY Awards
- 2023 Eurobest
- 2023 Cannes Lions International Festival of Creativity
- 2023 LIA
- 2023 ANDY Awards
- 2022 D&AD Awards
- 2022 ACT Responsible Tributes
- 2022 Cannes Lions International Festival of Creativity
- 2022 CLIO Awards
- 2022 LIA
- 2021 CRESTA
- 2021 Cannes Lions International Festival of Creativity
- 2021 Care Awards
- 2021 ACT Responsible Tributes
- 2021 Art Directors Club of Europe
- 2021 Kinsale Shark Advertising Festival
- 2021 Eurobest
- 2021 The New York Festivals Advertising Awards
- 2021 Epica Awards
- 2021 D&AD Awards
- 2021 ADC Annual Awards
- 2021 LIA
EVP, Executive Creative Director
New York, United States
December 2016 - 2020 (3 years 1 month)
Go with the Fake
- BRAND:
- Diesel
- AGENCY:
- Publicis New York
Deisel: Go With the Fake
- BRAND:
- Diesel
- AGENCY:
- Publicis New York
Not Special Needs
- BRAND:
- CoorDown
- AGENCY:
- Publicis New York
Lea goes to school
- BRAND:
- Coordown
- AGENCY:
- Publicis New York
- 2019 Art Directors Club of Europe
- 2019 The New York Festivals Advertising Awards
- 2019 The One Show
- 2018 Epica Awards
- 2018 Eurobest
- 2018 The Golden Drum Awards
- 2018 ANDY Awards
- 2018 D&AD Awards
- 2018 Cannes Lions International Festival of Creativity
- 2018 CLIO Awards
- 2018 AdForum Business Creative Report
- 2018 LIA
- 2017 LIA
- 2017 CLIO Awards
Global Creative Director
New York, United States
January 2015 - November 2016 (1 year 10 months)
Deputy Creative Director
New York, United States
March 2005 - June 2010 (5 years 3 months)
Mummy
- BRAND:
- Simmenthal
- AGENCY:
- VML Italia
Art director
McCann Erickson
November 2001 - August 2002 (9 months)
Milano, Italy
How Do You See Me
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
The Special Proposal
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Dear Future Mom (short version)
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Dear Future Mom
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Dear Future Mom
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Dear Future Mom
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Trace your Road
- BRAND:
- Lexus
- AGENCY:
- Saatchi & Saatchi
Turn up my voice
- BRAND:
- Coordown
- AGENCY:
- Saatchi & Saatchi
The Alternative
- BRAND:
- Toyota
- AGENCY:
- Saatchi & Saatchi
120 Heartbeats
- BRAND:
- Lexus
- AGENCY:
- Saatchi & Saatchi
Cartasi
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Toyota
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Pampers
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Averna
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
Illy
- BRAND:
- CoorDown
- AGENCY:
- Saatchi & Saatchi
- 2016 Cannes Lions International Festival of Creativity
- 2015 Cannes Lions International Festival of Creativity
- 2014 Cannes Lions International Festival of Creativity
- 2014 Art Directors Club of Europe
- 2014 Eurobest
- 2014 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2014 LIA
- 2013 Cannes Lions International Festival of Creativity
- 2013 The Intercontinental Advertising Cup (The Cup) / ICAC
- 2013 Art Directors Club of Europe
- 2012 Cannes Lions International Festival of Creativity
- 2011 ACT Responsible Tributes
Frog
- BRAND:
- Top Digital
- AGENCY:
- Saatchi & Saatchi
Baby
- BRAND:
- Top Digital
- AGENCY:
- Saatchi & Saatchi
International Angry Birds
- BRAND:
- T-Mobile
- AGENCY:
- Saatchi & Saatchi
Angry Birds Live
- BRAND:
- T-Mobile
- AGENCY:
- Saatchi & Saatchi
Angry Birds
- BRAND:
- T-Mobile
- AGENCY:
- Saatchi & Saatchi