About me
Rankin is a leader, team builder, mentor, and creative marketer.
He joined Mars in 2002, from Molson Canada, as marketing director for the Mars® and Snickers® brands and has since built branded businesses in a variety of local, regional, and global roles across Mars Inc.
Sector Experience
My Work
SEE ALL WORKCome Together
- BRAND:
- M&Ms
- AGENCY:
- BBDO New York
Positions
Global VP - Chief Brand & Content Officer
Mars
United Kingdom
2014 - Present (10 years 4 months)
Global VP - Chief Brand & Content Officer Apr 2020 – Present
President - Global Chocolate Business Unit Jan 2019 – Jun 2020
President - Global Fruity Confections Business Unit Jul 2017 – Jan 2019
Vice President Marketing - Wrigley Europe Apr 2015 – Jul 2017
Leadership of strategy for profitable growth of Wrigley Europe. Member of European leadership team. Functional leadership of extended European food marketing team of ~ 200 across 38 markets.
Global VP Customer Marketing Jul 2014 – Apr 2015
President - Global Chocolate Business Unit Jan 2019 – Jun 2020
President - Global Fruity Confections Business Unit Jul 2017 – Jan 2019
Vice President Marketing - Wrigley Europe Apr 2015 – Jul 2017
Leadership of strategy for profitable growth of Wrigley Europe. Member of European leadership team. Functional leadership of extended European food marketing team of ~ 200 across 38 markets.
Global VP Customer Marketing Jul 2014 – Apr 2015