My Latest Work
SEE ALL WORKNew LANCIA YPSILON EDIZIONE LIMITATA CASSINA
Life is Full of Surprises
The Fraud
Human Touch
About me
Martin Werner is one of Scandinavia’s most awarded and highly sought after directors. He started his career in film as a 1st AD, moving into directing in 1994 and quickly became one of the most respected and loved directors in Denmark.
After setting up the now world-renowned Bacon Films in 2001, he started to shoot more international work, picking up awards in the US and across Europe. Awarded work includes commercials for Coca Cola, Audi, Carlsberg, Café Noir and most recently his Jack & Jones campaign starring Christopher Walken.
Founder of Bacon CPH, cofounder of Bacon Oslo and Bacon de Czar
Sector Experience
- Cars
- Telecommunications Services
- Ice Cream
- Business Services
- Beverages
- Retail, Distribution & Restaurants
- Drugstores, Specialty Stores
- Insurance
- Transport, Travel and Tourism
- Compact & Small Cars
- Consumer & Public Services
- Lottery & Gambling
- TV/Radio Programs & Stations
- Department Stores, Supermarkets
- Destinations (Countries & Places)
- Banking & Financial Services, Investments, Stock Brokers
- Banking, Finance, Law & Insurance
- Herbs & Spices
- Beers, Ciders, Lagers
- Mobile Telephones & tablets
- Online Gambling
- Home Appliances, Furniture & Gardening
- Consumer Electronics & Audio-Visual
- Restaurants & Fast Food
- Milk & Milk Based
- Newspapers, Magazines, Books
- Home Furniture
- Public Safety, Health & Hygiene
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Jewelry
- Small Appliances & Home Accessories
- Advertising & Communication
- Road Safety
- Mail Order Companies
- Clothing
- Cheese
- Credit Cards
- Energy & Water Authorities, Utilities
- Opticians
- Postal, Courier & Shipping Services
- Cameras & Video Cameras
- Media, Publishing & Production
- Food
- Tampons
- Edible Fat Products
Awards
- 2024 CLIO Awards
- 2023 Eurobest
- 2022 Golden Award of Montreux
- 2022 Grand Prix Stratégies de la Publicité
- 2022 Art Directors Club of Europe
- 2022 EFFIE France
- 2022 CLIO Awards
- 2022 Advertising Creative Circle Awards
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2021 Cannes Lions International Festival of Creativity
- 2021 Epica Awards
- 2021 LIA
- 2021 CLIO Awards
- 2021 EFFIE France
- 2020 Effie Awards Europe
- 2020 EFFIE France
- 2020 D&AD Awards
- 2020 Eurobest
- 2020 Prix Club des Directeurs Artistiques (Club des DA)
- 2020 Grand Prix Stratégies de la Publicité
- 2019 Epica Awards
- 2019 EFFIE France
- 2018 Epica Awards
- 2018 Cannes Lions International Festival of Creativity
- 2018 CLIO Awards
- 2018 The One Show
- 2018 D&AD Awards
- 2018 The New York Festivals Advertising Awards
- 2017 Epica Awards
- 2017 Cannes Lions International Festival of Creativity
- 2017 The New York Festivals Advertising Awards
- 2017 CLIO Awards
- 2017 The One Show
- 2016 Epica Awards
- 2016 Art Directors Club of Europe
- 2016 LIA
- 2016 Eurobest
- 2016 Kinsale Shark Advertising Festival
- 2016 Cristal Media & ADvertising Summit
- 2016 D&AD Awards
- 2016 The New York Festivals Advertising Awards
- 2015 Epica Awards
- 2015 Cannes Lions International Festival of Creativity
- 2015 Eurobest
- 2015 Cristal Media & ADvertising Summit
- 2015 D&AD Awards
- 2014 Cannes Lions International Festival of Creativity
- 2014 D&AD Awards
- 2014 The One Show
- 2014 The New York Festivals Advertising Awards
- 2014 LIA
- 2013 Eurobest
- 2013 Epica Awards
- 2012 CRESTA
- 2012 Epica Awards
- 2011 Epica Awards
- 2011 Eurobest
- 2005 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
- 2005 Effie Awards Europe
- 2002 Art Directors Club Für Deutschland Wettbewerb / ADC-Wettbewerb
- 2000 Epica Awards
- 1999 Epica Awards
My Work
SEE ALL WORKSweat is Beautiful
- BRAND:
- Aquarius
- AGENCY:
- Ogilvy New York
Believer
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst NoA
L'abeille
- BRAND:
- Abeille assurances
- AGENCY:
- Altmann+Partners
Your Uber Awaits
- BRAND:
- Uber
- AGENCY:
- Mother London
Gruvi Caind of Lov
- BRAND:
- Gruvi
- AGENCY:
- Auge Communications
The Driver (Director's cut)
- BRAND:
- Fiat 500
- AGENCY:
- Leo Burnett Milan
NOAH
- BRAND:
- DB Cargo
- AGENCY:
- Jung von Matt AG
The Pleasure Residence
- BRAND:
- Magnum
- AGENCY:
- LOLA MullenLowe
Positions
Cuckoo
- BRAND:
- Staatsloterij
- AGENCY:
- TBWA\NEBOKO
Frekkel
- BRAND:
- Staatsloterij
- AGENCY:
- CZAR Amsterdam
Frekkel
- BRAND:
- Staatsloterij
- AGENCY:
- CZAR Amsterdam
Believer
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst NoA
Date Night
- BRAND:
- Interflora
- AGENCY:
- PONG
Father & Son
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
The Idol
- BRAND:
- STRANDMON, wing chair
- AGENCY:
- Åkestam Holst /NoA
Irresistibly pointless true view ads 3
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
Irresistibly pointless true view ads 2
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
Irresistibly pointless true view ads 1
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
Hard knock life
- BRAND:
- Tinemelk
- AGENCY:
- Try Reklamebyrå
Where Life Happens
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
It's Complicated
- BRAND:
- Interflora Denmark
- AGENCY:
- Brandhouse / Subsero
Captain Bobo's Christmas
- BRAND:
- Interflora
- AGENCY:
- Brandhouse / Subsero
Every Other Week
- BRAND:
- IKEA
- AGENCY:
- Åkestam Holst /NoA
Paralysing Fear
- BRAND:
- Pro Infirmis
- AGENCY:
- Jung von Matt/Limmat Werbeagentur AG
We Dream in Foreign Languages
- BRAND:
- SAS
- AGENCY:
- Åkestam Holst /NoA
- 2020 Effie Awards Europe
- 2018 Epica Awards
- 2018 The One Show
- 2018 D&AD Awards
- 2017 Cannes Lions International Festival of Creativity
- 2017 Epica Awards
- 2017 The New York Festivals Advertising Awards
- 2017 CLIO Awards
- 2017 The One Show
- 2016 Epica Awards
- 2016 Eurobest
- 2016 LIA
- 2015 Eurobest
- 2015 D&AD Awards
- 2014 Cannes Lions International Festival of Creativity
- 2014 D&AD Awards
- 2014 The One Show
- 2014 The New York Festivals Advertising Awards
- 2014 LIA
- 2013 Eurobest
- 2013 Epica Awards
- 2012 CRESTA
- 2012 Epica Awards
- 2011 Epica Awards
- 2011 Eurobest
Follow Your Own Star Trailer
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Christina Aguilera Contest
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
MTV
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Be as Always
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Be a Realist
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Star
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Rules
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Grow Up
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Showroom Flag
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
A Class Website
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Countdown
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Follow Your Own Star
- BRAND:
- Mercedes-Benz
- AGENCY:
- Springer & Jacoby Germany
Couple
- BRAND:
- Die Bahn
- AGENCY:
- Jung von Matt AG
Goal
- BRAND:
- Die Bahn
- AGENCY:
- Jung von Matt AG
Cigar
- BRAND:
- Die Bahn
- AGENCY:
- Jung von Matt AG
Spot
- BRAND:
- Deutsche Bahn
- AGENCY:
- Jung von Matt AG
L'abeille
- BRAND:
- Abeille assurances
- AGENCY:
- Altmann+Partners
Sorry Kad
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
On n’a pas fini de vous demander vos codes CANAL+
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
1959
- BRAND:
- Renault
- AGENCY:
- Publicis Conseil
La jeunesse est formidable
- BRAND:
- Crédit Agricole
- AGENCY:
- BETC Paris
Max & Romain
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
Max & Romain (French)
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
The Big Set (Ep. 3)
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
Family Dinner (Ep. 2)
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
Shoot (Ep. 1)
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
The Big Set (Ep. 3) [French]
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
Family Dinner (Ep. 2) FRENCH
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
Shoot (Ep. 1) FRENCH
- BRAND:
- CANAL+
- AGENCY:
- BETC Paris
Unforgettable Christmas
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
Unforgettable Christmas (French)
- BRAND:
- Bouygues Télécom
- AGENCY:
- BETC Paris
- 2022 Golden Award of Montreux
- 2022 Grand Prix Stratégies de la Publicité
- 2022 EFFIE France
- 2022 Prix Club des Directeurs Artistiques (Club des DA)
- 2021 Cannes Lions International Festival of Creativity
- 2021 Epica Awards
- 2021 LIA
- 2021 CLIO Awards
- 2021 EFFIE France
- 2020 EFFIE France
- 2020 D&AD Awards
- 2020 Eurobest
- 2020 Prix Club des Directeurs Artistiques (Club des DA)
- 2020 Grand Prix Stratégies de la Publicité
- 2019 Epica Awards
- 2019 EFFIE France
- 2016 LIA
- 2016 Kinsale Shark Advertising Festival
- 2016 Cristal Media & ADvertising Summit
- 2016 Epica Awards
- 2015 Epica Awards
- 2015 Cristal Media & ADvertising Summit
Human Touch
- BRAND:
- Translated
- AGENCY:
- Auge Communications
Gruvi Caind of Lov
- BRAND:
- Gruvi
- AGENCY:
- Auge Communications
Invasion
- BRAND:
- Ikea
- AGENCY:
- Grey United
Your Uber Awaits
- BRAND:
- Uber
- AGENCY:
- Mother London
Love Story: Simon
- BRAND:
- Barclaycard
- AGENCY:
- BBH
Postman
- BRAND:
- Tele2
- AGENCY:
- Wunderman Thompson
Teenage Daughters
- BRAND:
- Tele2
- AGENCY:
- Wunderman Thompson
Pinpin The Parrot
- BRAND:
- Kodak
- AGENCY:
- Ogilvy Paris
Pull Out the Plug
- BRAND:
- Hafslund
- AGENCY:
- Try Reklamebyrå
REN Kadjar Brand Content Reignition
- BRAND:
- Renault Crossover
- AGENCY:
- Publicis Conseil
Renault Captur Crossover
- BRAND:
- Renault Crossover
- AGENCY:
- Publicis Conseil
REN KADJAR
- BRAND:
- Renault Crossover
- AGENCY:
- Publicis Conseil
REN Koleos Crossover
- BRAND:
- Renault Crossover
- AGENCY:
- Publicis Conseil
Catch Me If You Can
- BRAND:
- Renault
- AGENCY:
- Publicis Conseil
Everyone's Fanhansa
- BRAND:
- Lufthansa
- AGENCY:
- Accenture Song (formerly Kolle Rebbe)
Director
Proudly Seeking Pleasure 4
- BRAND:
- Magnum
- AGENCY:
- LOLA MullenLowe
Proudly Seeking Pleasure 3
- BRAND:
- Magnum
- AGENCY:
- LOLA MullenLowe
Proudly Seeking Pleasure 2
- BRAND:
- Magnum
- AGENCY:
- LOLA MullenLowe
Blake
- BRAND:
- Magnum
- AGENCY:
- LOLA MullenLowe
James
- BRAND:
- Magnum
- AGENCY:
- LOLA MullenLowe
Proudly Seeking Pleasure
- BRAND:
- Magnum
- AGENCY:
- LOLA MullenLowe
Be True To Your Pleasure
- BRAND:
- Magnum
- AGENCY:
- MullenLowe Global
Director
Partners Film
Vancouver, Canada
House Rules
- BRAND:
- IKEA
- AGENCY:
- Leo Burnett Toronto
Landing
- BRAND:
- Audi
- AGENCY:
- Wieden + Kennedy Amsterdam