| Title | 50 Words For Snow |
| Agency | FCB Chicago |
| Campaign | Clark Street Bridge: Lecture Series |
| Advertiser | Clark Street Bridge |
| Brand | Clark Street Bridge |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Colleges, Universities & Education Centers |
| Philosophy | This radio spot were used to kindle interest in a writing program called Clark Street Bridge. By demonstrating a simple truth about writing in a compelling way, and having the demonstration itself be well written, it was an effort to show proof of concept. In other words–the school works. The writing comes from a lecture series for Clark Street Bridge and was edited into these radio spots to help promote the Clark Street Bridge School of Writing. |
| Media Type | Radio |
| Length | |
| Chief Creative Officer | Liz Taylor |
| Group Creative Director | John Claxton |
| Production Company | Lord + Thomas |
| Executive Creative Director | John Bleeden |
| Sound Engineer | Alec Chojnacki |
| Music Director | Stump Mahoney |
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