Liz Taylor
Chief Creative Officer at FCB Chicago
Chicago, United States
TitleBlood Appétit
Agency
Campaign Blood Appétit
Advertiser Chicago Field Museum
Brand Chicago Field Museum
Date of First Broadcast/Publication 2024 / 2
Business Sector Museums & Monuments
Philosophy Chicagoans had the opportunity to get a taste of dishes that feature a special ingredient: blood. The Field Museum, with creative support from Leo Burnett, partnered with local restaurants for Blood Appétit, a month-long celebration of its Bloodsuckers: Legends to Leeches exhibition, which features real and fictional creatures that prey on blood to survive. The partnership gave a spotlight to a variety of local restaurants, including Mott Street and Taqueria Chingon, as well as Frontier and its award-winning Chef Brian Jupiter. After enjoying their meal, patrons received a discount code to visit the Bloodsuckers: Legends to Leeches exhibition at the Field Museum.
Media Type Case Study
Length
President & Chief Creative Officer
President & COO
EVP, Head of Design
Global Executive Creative Director
Associate Creative Director, Art
Associate Creative Director, Art
Associate Creative Director/Copywriter
Copywriter
Designer
Senior Producer
Producer
Strategist
Account Director
Assistant Account Executive
Senior Producer, Studio
Senior Editor, Motion Media/Production

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