Mark Weinfeld

Mark Weinfeld

Senior Vice President, Managing Director at INNOCEAN USA
Irvine, United States

About me

Mark Weinfeld is the Director of the Bates USA West Strategic Planning group. He is responsible for bringing in a fresh, consumer insight into the marketing development process. This process ensures that a long-term directional mission is integrated into all levels of communication. He is involved in the Hyundai Motor America business, Wham-O, Whirl, and California Science Center.



Mark is also the Managing Director of Whetstone Resources. Whetstone is a wholly owned subsidiary of Bates USA Advertising. This division was set up specifically to provide strategic brand consulting to emerging companies that might not currently need the full-services of a global advertising agency. Whetstone specializes in brand identity development and brand equity management.



Mark rejoined Bates in June of 1996 after a two year stint at TBWA Chiat/Day as the General Manager of the regional network operations in the Mid-Atlantic and Southeast regions. Based in Washington DC, Mark was primarily responsible for the Nissan business, but also worked on local accounts including political and non-profit campaigns.



Earlier at Bates, Mark was the Senior Vice President, Management Representative overseeing the Hyundai Motor America account team.



Prior to Bates, Mark spent five years at Saatchi & Saatchi/DFS where he worked on Pioneer Electronics and several other accounts including Bridgestone Tires, Bushnell/Bausch & Lomb Optics, Ashton-Tate Software, Dial One Franchise Group, Toyota Dealers and Toyota Industrial Equipment. Mark started at DFS as a Media Planner and completed their Management Training Program.



Mark is a graduate of Arizona State University with a Bachelor of Science degree in Marketing. He is a recipient of the 1992 Silver Effie award. Mark was a co-founder of the Orange County Advertising Softball League and continues to be active in the league today.

Sector Experience

Positions

Senior Vice President, Managing Director
As management lead at INNOCEAN, he works with clients in developing their business and marketing positioning. He was strategic director on Hilton’s global expansion of their focused-service brands and Mazda’s global launch of the RX-8. Mark has led strategy on global brands like LG Electronics, Lehman Bros., Parmalat Bakeries, Hong Kong Tourist Association and many more. Mark has won 4 Effie awards for advertising effectiveness. Prior to INNOCEAN, Mark worked at Bates Worldwide, TBWA/Chiat Day, Saatchi & Saatchi and Doner. 
Senior VP, Managing Director, Whetston Resources
Bates North America, West

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