Top Interviews From The Advertising Industry
Featured Interviews
Alex Thoma, VCCP CE: "VCCP believes in brands showing up for people at every moment."
Alex Thoma, Strategy Director at VCCP CE, speaks their ethos of 'Brand Intimacy' and creating meaningful consumer buying journeys. read more
Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... read more
Gone are the days of linear customer journeys
The pandemic accelerated the increasing popularity of Direct-to-consumer marketing. Clare Lawson, CEO at Ogilvy Experience EMEA, speaks on this... read more
Shiona McDougall, RAPP: "Brands who take responsibility for really knowing their customers through data are able to serve them better."
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... read more
Pedro Ramos, Havas Media Network: "We don't just create campaigns; we craft experiences."
Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. read more