Find out why the Christmas film for Orange from Publicis Conseil favours old-fashioned storytelling over product placement. read more
Behind the scenes of the French retailer’s Christmas campaign for a very special year. read more
"The strongest network is you". Filip Kukla, Group Creative Director at McCann Prague explains us how they adapt this Vodafone tagline to Christmas... read more
Santa is almost too busy during the big night that he almost forgets the most important: "Playing is a gift". AdForum sat down with Tomás Ostiglia,... read more
The Christmas jumper might not be the tradition that everyone wants to keep for christmas... Nidar Julemarsipan, Thea Charlotte Emanuelsen and... read more
Manor elves are the guardians of Christmas magic. They are back for the third year in a row. Marie-Eve Schoettl and David Soussan, Creative... read more
"So we were naturally very, very cautious about setting things on fire!" read more
"The initial objective was to have a strong presence during the festive period by communicating the values of Système U: proximity, humanity,... read more
"Telling stories of people who behave and react like us felt like the right way to deliver emotional connection." read more