Redirecting fashion to warm the homeless An association used the power of influence to make the winter less harsh for people on the streets.
Turn pages instead of scrolling A bookstore draws attention to all the time you’re spending on social media.
Vienna exposes the naked truth The city’s tourism office took a stand against censorship to promote some of its most alluring sights.
The King replies to burger fans – all of them When Burger King decided that its customers deserved a timely response to comments on social media, it took the idea a step further.
Not quite “Pimp My Ride” but a novel idea nonetheless by “Hot Wheels” to market themselves… Via an installation and a Facebook Campaign, viewers could see photos of the most recent Hot Wheels “models”.