Virtue Worldwide Team Members

Chris is responsible for the creative excellence of Virtue and VMG. For over two decades,
Garbutt has been an influential marketing creative leader. Originally South African, he has
worked in Europe and the US, across brands such as Adidas, Apple, Airbnb, McDonalds,
Unilever, Coca Cola and Louis Vuitton. Before VMG, he co-founded a marketing consultancy, PLTFRMR. Prior to that, he was Global Chief Creative Officer of TBWA. His work and leadership have won numerous awards, including several Cannes Grand Prix, Clios and D&AD “Agency of the Year” and inclusion for TBWA in Fast Company’s “World’s Most Innovative Companies. 

McTavish is known for breaking boundaries and pushing category convention. In her 10 years of working as a creative she pushed product trial in-house at Google, created a baking season for Organic Valley, advocated for paternity leave with DM+C, and broke down stereotypes of Irish Whiskey, declaring Bushmills the original whiskey. She's worked on establishing brand affinity and equity for P&G's latest brand, specifically targeted to Gen z. 

A strategic and dynamic senior leader with results orientated and commercial mindset. Passionate about creating and growing relationships of trust, influence and longevity with clients. Enjoys building and nurturing teams. Skilled presenter, facilitator and speaker. 

More than 10 years’ experience working at the intersection of culture, media and technology.

My passion is spotting new territories for innovation, for businesses and clients, aided by my multidisciplinary experience within digital media and communications, startup strategy and growth, public relations and experiential, advertising, branding and foresight.

My interests include understanding dimensions of culture, digital storytelling, identifying opportunities presented by emerging technologies, and the development of sustainable futures.

I believe business success should not come at the expense of society.

Specialities: Content Strategy | Foresight | Design-Thinking | Program Strategy | Public Relations | Marketing | Business Development | Digital Media | Team Management | Budget Management | Stakeholder Management | Business Process Management | Program Design | Facilitation | 

Tarek has executive leadership experience with Landor & Fitch, Brand Union, Grow, and Krafthaus and brings strategic thinking, entrepreneurial drive, and a global mindset acquired from living and working in Europe, Africa, and the Middle East.