Contact Information

10 cité d'Angoulême
Paris 75011
France
Phone: 01 42 03 10 39

Basic Info

Core Competencies: Branding/Naming/Product Development

Founded in: 2005

Employees: 72

Awards: 5

Clients: 8

AREA 17

10 cité d'Angoulême
Paris 75011
France
Phone: 01 42 03 10 39

About AREA 17

Founded in 2003, we are a global and independent company with two studios, one in Paris and one in New-York. AREA 17 is proud to have a nearly 17-year history partnering with leading institutions across the publishing, arts, cultural, educational and non-profit sectors. Partnerships with such organizations are core to AREA 17’s desire to create brand and digital products that have a meaningful impact on the lives of users.

We believe the way we advance digital today is imperative to ensuring a more open, resilient, and optimistic world. Since our creation, we’ve dedicated ourselves to creating lasting value with our partners. By crafting brands and products that are fundamental to our interactions as people, we can make the internet an enhancement of our lives, not a distraction from it. 

Languages

English, French
Philosophy & Competitive Advantages

We concept new brands and digital products and innovate on and transform existing ones. Our work simplifies business, inspires new behavior, and serves people’s needs. 

01 Strategic platforms
We look across an organization’s entire business to identify actionable advancement across brand, product, and technology. Through collaborative workshops analysis and immersion, we define your purpose, clarify your product and content, and align your business with the user’s experience. 

02 User experience
Whether thinking about the end-user or admin on the backend, we channel human insight and robust data to craft joyful, useful and intuitive experiences across and within the full brand and product ecosystem. With an understanding of users’ behavior and expectations, we design experiences to serve people’s lives. 

03 Design systems
We create modular design systems that pique curiosity, express core beliefs and ensure scalable design integrity across brand, product, and technology. Creating dynamic digital libraries of designed modules, our design systems are intelligent, resilient and extensible. 

04 Technology
We make engineering a fundamental part of our design process ensuring that the final product responds directly to business needs and user expectations. Using open-source technology, we develop customized software for web and mobile apps. 

05 Product management
We measure success and ensure optimal reach by implementing holistic frameworks for monitoring, analytics, SEO, social and content syndication. We help you get more data from your products to gain insights, maintain quality, and grow your products. 

Network Description

On our website, you can see a list of all clients we’ve worked with and an index of nearly every engagement we’ve had over the last 17 years. 

Recently, we launched the new Fondation Louis Vuitton site, to coincide with the opening of their excellent Cindy Sherman retrospective. 

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