| Title | Making a Stateside Splash with Pocky |
| Agency | The Miller Group |
| Campaign | Making a Stateside Splash with Pocky |
| Advertiser | The Miller Group |
| Brand | Pocky |
| Posted | November 2023 |
| Problem | Pocky, a niche Japanese snack food and challenger brand, dreamed of upping the ante by getting more brand awareness in the U.S. The assignment was big on ideas, and modest on budget. |
| Result | We brought the consumer to the brand, with a cross-country road trip replete with brand ambassadors, street teams, and free samples. To “share happiness” we created a Pocky convoy. The brand experienced a sales increase of 20%, and what was once a niche product is now in the candy section of national supermarket chains like Kroger, Wegmans, and Walgreens. |
| Media Type | Interactive Outdoor Experience |