Insights: The Cutting Edge of Advertising tag: sustainability - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Making the world greener, one campaign at a time

by India Fizer on 22 April 2024

We have partnered with social good non-profit ACT Responsible this Earth Day to highlight campaigns that are working to make our world better through raising awareness and enacting action. read more

Greenhushing is Unsustainable: How the World’s Biggest Brands are Letting Billions go to Waste

on 27 February 2024

New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. read more

Green Campaigns for Earth Day 2023

by India Fizer on 21 April 2023

In celebration of Earth Day, we've rounded up top campaigns that raise awareness of the climate crisis and champions sustainable practices. read more

Unplug, Rest and Reset: Innovative Travel

by India Fizer on 15 August 2022

As pandemic restrictions are lifted, many airlines and tourism groups are revamping their marketing strategy to reflect new behavior to the way consumers are planning their trips and to inspire mindful travel. read more

Bringing Sustainability Home

by Mark Tungate on 1 December 2021

Most of us are aware by now that we should consume more responsibly. Some brands are showing us how. read more

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Serviceplan's Überverse transforms the onboarding experience into an 'interactive, gamified journey of discovery'

Serviceplan's Überverse transforms the onboarding experie...

By India Fizer

on May 9, 2024

Roisin Keown: Running an advertising hit factory in Ireland

Roisin Keown: Running an advertising hit factory in Ireland

By Mark Tungate

on May 8, 2024

Havas Consumer Health Germany: Better Knowledge Means Better Health

Havas Consumer Health Germany: Better Knowledge Means Bet...

By India Fizer

on May 1, 2024

Luca Tapognani, Ogilvy Italy:

Luca Tapognani, Ogilvy Italy: "Adopting a thorough and in...

By India Fizer

on Apr 29, 2024

TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

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Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

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A Beautiful Sight

Brand: VABYSMO

Agency: Grey Health

Media: Web Film

Year: 2024

670

Argos Spring

Brand: Argos

Agency: T&Pm

Media: Television

Year: 2024

512

All Aboard the Orange Plane

Brand: easyJet

Agency: DEPT®

Media: Social Media

Year: 2024

643

Empty Nesters

Brand: Hawaiian Airlines

Agency: MullenLowe U.S.

Media: Television

Year: 2024

330

Warning

Brand: FRijj

Agency: VCCP

Media: Billboard

Year: 2024

234

The Ultimate Coach

Brand: Xtrim

Agency: Paradais DDB

Media: Gaming

Year: 2024

371

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