Insights: The Cutting Edge of Advertising tag: brands - Insights

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Greenhushing is Unsustainable: How the World’s Biggest Brands are Letting Billions go to Waste

on 27 February 2024

New research from the International Advertising Association (IAA), conducted by leading valuation firm Brand Finance indicates that the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress. read more

The spooky appeal of Halloween

by Mark Tungate on 11 October 2023

As a season, autumn has its fans, particularly if they get a kick out of Halloween. The annual fright fest is a favourite with brands, which is hardly surprising: in the US alone, last year consumers spent 3.1 billion dollars on candy during the Halloween period... read more

Wunderman Thompson cracks the code of inspiration in new, global brand study

on 17 December 2020

Research proves strong correlation between inspiration and brand growth. Amazon, Samsung and Apple top the list of 100 most inspiring brands in the world. read more

Turning Agencies into Growth Agents

by Bruno Gralpois on 12 November 2020

How brand advertisers enable agency partners to drive business and brand growth through process automation read more

IAA Conference: How High Value Brands Can Reboot Economies

by Mark Tungate on 28 September 2020

The IAA’s virtual Creativity4Better conference on October 27 and 28 will address a vital yet under-explored issue. read more

Brands Continue to Strengthen Emotional Connections with Citizens During Crisis

on 8 June 2020

Based on the regional study carried out in May of this year, DDB Latina analyzes the results and shares the ranking of brands that consumers consider have done a better job during times of crisis. read more

Give Me Space

by Bruno Gralpois on 2 April 2018

If advertisers are from Mars and agencies from Venus, how can they get along? read more

Getting Social with Freud

on 22 February 2018

After more than a century and a completely transformed social culture, we are still using Freud's theories to understand human behavior. read more

The Breakup – A Confidential Letter

by Bruno Gralpois on 9 February 2018

Valentine’s Day is near, a time for loved ones to celebrate the strength and beauty of their relationships. Although for many, it can be a sore reminder of failed relationships and painful break... read more

2018 Advertiser/Agency Predictions

by Bruno Gralpois on 3 January 2018

What should advertisers and their agencies expect from each other in 2018? Discover major trends that will inevitably rock your world. read more

Next Page »

Contribute to this section

Serviceplan's Überverse transforms the onboarding experience into an 'interactive, gamified journey of discovery'

Serviceplan's Überverse transforms the onboarding experie...

By India Fizer

on May 9, 2024

Roisin Keown: Running an advertising hit factory in Ireland

Roisin Keown: Running an advertising hit factory in Ireland

By Mark Tungate

on May 8, 2024

Havas Consumer Health Germany: Better Knowledge Means Better Health

Havas Consumer Health Germany: Better Knowledge Means Bet...

By India Fizer

on May 1, 2024

Luca Tapognani, Ogilvy Italy:

Luca Tapognani, Ogilvy Italy: "Adopting a thorough and in...

By India Fizer

on Apr 29, 2024

TBWA is on a mission to influence people's lives for the better

TBWA is on a mission to influence people's lives for the ...

By India Fizer

on Apr 25, 2024

See more

Making the world greener, one campaign at a time

Making the world greener, one campaign at a time

By India Fizer

on Apr 22, 2024

For young talent, advertising still has the power of attraction

For young talent, advertising still has the power of attr...

By Mark Tungate

on Apr 19, 2024

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

See more

A Beautiful Sight

Brand: VABYSMO

Agency: Grey Health

Media: Web Film

Year: 2024

757

Argos Spring

Brand: Argos

Agency: T&Pm

Media: Television

Year: 2024

588

All Aboard the Orange Plane

Brand: easyJet

Agency: DEPT®

Media: Social Media

Year: 2024

695

Empty Nesters

Brand: Hawaiian Airlines

Agency: MullenLowe U.S.

Media: Television

Year: 2024

341

Warning

Brand: FRijj

Agency: VCCP

Media: Billboard

Year: 2024

245

The Ultimate Coach

Brand: Xtrim

Agency: Paradais DDB

Media: Gaming

Year: 2024

378

See more