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1
adidas - Typical German
adidas builds hype for this summer's football European Championships with a fun play on being typically German, ending with a fabulous penalty kick, of course!
| Title | Typical German |
| Agency | DIVISION |
| Campaign | Typical German |
| Advertiser | adidas |
| Brand | adidas |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Sportswear |
| Media Type | Television |
| Length | |
| Production Company | DIVISION |
| Director | Sanjay De Silva |
2
Weetabix - The Weetabix Discovery
BBH draws a noteworthy parallel between the decline in the UK's performance and low consumption of Weetabix in this tongue-in-cheek execution. The nation must put down those croissants and eat more Weetabix!
| Title | The Weetabix Discovery |
| Agency | BBH |
| Campaign | The Weetabix Discovery |
| Advertiser | Weetabix |
| Brand | Weetabix |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Breakfast Cereals |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Alex Grieve |
| Creative Director | Christine Turner |
| Creative Director | Kevin Masters |
| Copywriter | Marc Rayson |
| Art Director | Callum Prior |
| Account Planner | Robert Meiklejohn |
| Managing Partner | James Rice |
| Account Director | Sammy Bryson |
| Account Manager | Kate Weston-Webb |
| Account Manager | Matthew Webb |
| Agency Producer | Ali Terrell |
| Media Planner | Mark Baschnonga |
| Media Agency | MindShare |
| Agency Production Assistant | Valentina Schwendinger |
| Production Company | Outsider |
| Director | Nalle Sjöblad |
| Director of Photography (DOP) | Mikael Gustafsson |
| Producer | Zeno Campbell |
| Post Production | Rascal Post |
| Post Production | Ange Toner |
| Managing Partner | Simon Elborne |
| Editor | Mark Erdinoff |
| Editing Company | Work |
| 2D Lead | Chris Tobin |
3
McDonald's - McDonald's Menu Song
Lil Yachty, a previous McDonald’s crew member now known for his chart-topping songs, remixes the original 1989 McDonald's Menu Song. Creative through Cossette.
| Title | McDonald's Menu Song |
| Agency | Cossette |
| Campaign | Menu Song Remix |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Restaurants & Fast Food |
| Story | Lil Yachty, a previous McDonald’s crew member now known for his chart-topping songs, has partnered with McDonald’s Canada on his very own remix of the original 1989 McDonald’s Menu Song. Dropping today, along with a French-language remix by Montreal-born multi-instrumentalist Mike Clay, the new takes on the track revive the iconic fan song that celebrates McDonald’s Canada’s classic and new menu items in a modern way. |
| Philosophy | The original Menu Song was first released in 1989 and has had Canada and the world singing ever since. To celebrate the new tracks, fans are invited to learn and singalong to the new remixed song themselves, with a karaoke version of both English and French tracks on the Remix Hub. |
| Media Type | Web Film |
| Length |
4
Citizens Bank - No Matter
Amid constant economic concern, Citizens Bank in the US launches 'Ready to Make Sense of Your Money' providing clear, trusted financial management to younger generations. Creative through Ogilvy.
| Title | No Matter |
| Agency | Ogilvy Worldwide |
| Campaign | Ready to Make Sense of Your Money |
| Advertiser | Citizens Bank |
| Brand | Citizens Bank |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | The Great Wealth Transfer is set to move an estimated $50 trillion from Baby Boomers to younger generations, marking a pivotal shift in U.S. financial dynamics. However, these heirs generally lack a sense of affluence. Unpublished proprietary research from Citizens reveals mixed feelings about finances: 60% of people feel hopeful or optimistic about their future personal finances, while 74% are worried about the country's economic situation… And although 66% feel confident managing their money, there's room for banks to boost this confidence: 80% of respondents wish to feel more assured in making financial decisions. In today’s environment, whether you want it or not, financial advice, suggestions and hacks are flooding our feeds, making it difficult to know where to turn – especially when it comes to money. Ready to Make Sense of Your Money invites consumers to drown out the noise and partner with Citizens to gain the financial clarity they need to confidently move forward on their financial journey by enhancing financial clarity. |
| Media Type | Television |
| Length |
5
Renault Captur E-tech - Push it to the limit
Renault evokes the 80s to bring home the evolution of reasons for buying a car! This new film through Publicis Conseil promotes the Captur E-tech hybrid model.
| Title | Push it to the limit |
| Agency | Publicis Conseil |
| Campaign | Push it to the limit |
| Advertiser | Renault |
| Brand | Renault Captur E-tech |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Cars |
| Tagline | Reasons to buy a car have changed |
| Tagline (original language) | Les raisons d'acheter une voiture ont changé |
| Philosophy | Renault had already made its mark with its latest Captur E-Tech campaign, "Use it wisely". A car manufacturer that advocates energy sobriety and invites its customers to use their cars less, in favor of walking or cycling, was a small revolution and proof of the manufacturer's commitment to the energy transition. Continuing the story that began 2 years ago, Publicis Conseil has come up with a new campaign: Push it to the limit. These limits are the messages that advertisers and brands used to push to make consumers want to buy their cars. Those were different times. The film is a parody of the car advertisements of the 70s, 80s and 90s, when the car was seen as a weapon of seduction, power and absolute cool. |
| Media Type | Television |
| Length | |
| Soundtrack | Push it to the limit |
| Advertising Manager | Arnaud Belloni |
| Advertising Manager | Laurent Aliphat |
| Advertising Manager | Hortense Isnard |
| Advertising Manager | Xavier Hourdeau |
| Advertising Manager | Idriss Ben-Abdallah |
| Advertising Manager | Mahmoud Abdallah |
| President | Agathe Bousquet |
| Chief Executive Officer (CEO) | Marco Venturelli |
| Chief Creative Officer | Marco Venturelli |
| Executive Creative Director | Marcelo Vergara |
| Copywriter | Antoine Querolle |
| Agency Producer | Nelly Cohen |
| Art Director | Clement Palouzier |
| Head of Production | Caroline Petruccelli |
| Global Strategy Director | Philippe Martin-Davies |
| Media Planner | Nicolas Izel |
| Traffic Manager | Solène Chalmey-meysselle |
| Account Management | Hugues Reboul |
| Account Management | Grégoire Verdet |
| Account Management | Emmanuelle Henry |
| Account Management | Laura Perron |
| Account Management | Marine Ollivier |
| Director | RODRIGO SAAVEDRA |
| Production Company | Soldats |
| Executive Producer | Perrine Schwartz |
| Executive Producer | PIERRE CAZENAVE |
| Director of Photography (DOP) | Benjamin Todd |
| Production Designer | Jose Tirado Muñoz |
| Line Producer | Julien Berlan |
| Production Coordinator | Carole Guy |
| Service Production Company | BAS production |
| Executive Producer | Andrej Caruso |
| Wardrobe Stylist | Nuria Dura Soler |
| Assistant Director | Didier Mallet |
| Line Producer | Saša Bijelić |
| Editor | Manuel Coutant |
| Colorist | Julien Alary |
| Post Production | Ulyssia Marchais |
| Post Production | Gregoire Giral |
| Post Production | 1to1 |
| Special Effects / VFX | Digital District Paris |
| Special Effects / VFX | Stéphane Amram |
| Sound | Start-Rec |
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