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1
Behr Paint - Festival Girl
More than 1.9m ads were viewed in 2022 on AdForum.com! Looking back at the best work of the year, this Top5 issue is dedicated to the most-viewed ads in our Creative Library. Drum roll please ... In first place is Behr Paint, with over 24k views!! Congrats to TBWA\Chiat\Day in LA!
| Title | Festival Girl |
| Agency | TBWA\Chiat\Day Los Angeles |
| Campaign | Make It Yours |
| Advertiser | Behr Paint Company |
| Brand | Behr Paint |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | |
| Global Chief Marketing Officer | J..i A...n Subscribers Only |
| VP Marketing | A..y L...z Subscribers Only |
| Sr. Marketing Director | S...in B...z Subscribers Only |
| Senior Marketing Manager | C...da C....ng Subscribers Only |
| Senior Marketing Manager | D...a Ga....ki Subscribers Only |
| Chief Creative Officer | R...to Fe.....ez Subscribers Only |
| Group Creative Director | J...n K...ey Subscribers Only |
| Head of Art and Design | B...o R...lo Subscribers Only |
| Creative Director | J..f O...fe Subscribers Only |
| Creative Director | B..t Ma....en Subscribers Only |
| Senior Copywriter | S..w T...e Subscribers Only |
| Senior Art Director | ..n H...s Subscribers Only |
| Senior Producer | S...t W...h Subscribers Only |
| Digital Producer | ..t W...es Subscribers Only |
| Director of Content Production | G..a I....in Subscribers Only |
| Business Lead | S....on F....ui Subscribers Only |
| Business Director | ..z C....es Subscribers Only |
| Account Executive | Z..h C...s Subscribers Only |
| Assistant Account Executive | ..z Zi.....an Subscribers Only |
| Chief Strategy Officer | ..n Co....lo Subscribers Only |
| Group Strategy Director | K..y R...rs Subscribers Only |
| Senior Strategist | Mi....le P....ey Subscribers Only |
| Community Manager | A...ey F....on Subscribers Only |
| Data Director | L...a M...r Subscribers Only |
| Data Strategist | S....na W..g Subscribers Only |
| Project Manager | S...ha M...e Subscribers Only |
| Director of Business Affairs | R...n R...i Subscribers Only |
| Director of Traffic Operations | D....ah D...s Subscribers Only |
| Senior Talent Payment Manager | L...a Sc....er Subscribers Only |
| Media | Un.....al M...nn Subscribers Only |
| PR | M...th Subscribers Only |
| Production Company | Sm....er Subscribers Only |
| Director | B...i We.....in Subscribers Only |
| HOP/EP | D..w Sa......ero Subscribers Only |
| Line Producer | J...n M..z Subscribers Only |
| Production Supervisor | S...t P...ey Subscribers Only |
| DP | B...n N...an Subscribers Only |
| EDITORIAL/VFX | U...n Subscribers Only |
| Editor | J...in Qu.....ta Subscribers Only |
| Assistant Editor | O..o M....ns Subscribers Only |
| Post Producer | M...a R..e Subscribers Only |
| Flame Artist | S...t B...o Subscribers Only |
| EP | M....sa L...n Subscribers Only |
| Mix | B....ng ..l ..s A....es Subscribers Only |
| Mixer | .J M....lo Subscribers Only |
| Assistant | B..d B....ey Subscribers Only |
| Senior Producer | .C D....tt Subscribers Only |
2
Kia - Robo Dog
The runner-up is David&Goliath's adorable Robo Dog for Kia, launched during Super Bowl 2022. This ad has over 21k views on adforum.com.
| Title | Robo Dog |
| Agency | David&Goliath |
| Campaign | Robo Dog |
| Advertiser | Kia Motors |
| Brand | Kia |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks LA |
| Founder + Creative Chairman | D...d A...lo Subscribers Only |
| President | Y..i Pr....ce Subscribers Only |
| Chief Strategy Officer | L...a F...an Subscribers Only |
| Chief Creative Officer | ..n P....ll Subscribers Only |
| Executive Creative Director/Art Director | F...ke T....nn Subscribers Only |
| Executive Creative Director/Copywriter | M..k Ko....en Subscribers Only |
| Executive Creative Director | M..k Mo....ro Subscribers Only |
| Group Creative Director/Copywriter | Co....ey P...er Subscribers Only |
| Group Creative Director/Art Director | R...rt Ca....as Subscribers Only |
| Creative Director/Art Director | B....tt A...in Subscribers Only |
| Creative Director/Copywriter | N..k M...le Subscribers Only |
| Managing Director/Broadcast Production | P..l Al....se Subscribers Only |
| Managing Director/Integrated Production & Technology Services | P...r B....tt Subscribers Only |
| Executive Producer | Ch......her C....an Subscribers Only |
| Executive Producer | J...et D....nd Subscribers Only |
| Managing Director | L..a T...er Subscribers Only |
| Group Account Director | A....on Dr.....ich Subscribers Only |
| Senior Business Affairs Manager | S..y D...s Subscribers Only |
| Business Affairs Manager | S...la B....nd Subscribers Only |
| Digital Executive Producer | A...n .e L..n Subscribers Only |
| Digital Producer | A....on M...on Subscribers Only |
| Associate Digital Producer | A....il Gr....rg Subscribers Only |
| Senior Digital Designer | M...an St.....mp Subscribers Only |
| Digital Designer | E..n F...es Subscribers Only |
| Account Director | ..y Ma.....ly Subscribers Only |
| Management Supervisor | K...e H...on Subscribers Only |
| Account Supervisor | A....ia Fu.....ti Subscribers Only |
| Account Executive | ..n J...s Subscribers Only |
| Account Executive | J....an Li.....on Subscribers Only |
| Assistant Account Executive | M...ie W....er Subscribers Only |
| Product Information Manager | M..k M...ul Subscribers Only |
| Group Strategy Director | B...o C...a Subscribers Only |
| Associate Communications Planning Director | N....ie G...z Subscribers Only |
| Senior Creatist | J....ne Sp....in Subscribers Only |
| Strategist | B..a T....ye St.....ist Subscribers Only |
| Associate Director of Project Management | G...e L..a Subscribers Only |
| Senior Project Manager | M..e An.....lis Subscribers Only |
| Art Producer | C..a N...o Subscribers Only |
| Executive Print Producer | J...y .u Subscribers Only |
| Senior Print Producer | E...a A...od Subscribers Only |
| Senior Print Producer | L..a S....ns Subscribers Only |
| Director | N..m M...o Subscribers Only |
| Partner Managing Director | S...n L..y Subscribers Only |
| Executive Producer | A...ew Tr......ead Subscribers Only |
| Producer | J...n G...es Subscribers Only |
| Head of Production | S..n M...y Subscribers Only |
| Director of Photography (DOP) | E..c S....dt Subscribers Only |
| Production Designer | B...k Ho....on Subscribers Only |
| VFX Company | Pa.....ent Subscribers Only |
| Editorial Company | S....ch .A Subscribers Only |
| Managing Director | A..m B...ht Subscribers Only |
| Executive Producer | Jo....an C...io Subscribers Only |
| Producer | N...le H..s Subscribers Only |
| Editor | D...on C....on Subscribers Only |
| Assistant Editor | M....el Sh.....an Subscribers Only |
| Color Studio | C....ny . Subscribers Only |
| Colorist | J..l Bo......icz Subscribers Only |
| Color Producer | M..t M...n Subscribers Only |
| Executive Producer | A...ey M...m Subscribers Only |
| Augmented Reality | 1...ur Subscribers Only |
| President | J..f O...lt Subscribers Only |
| Producer | A...y M...e Subscribers Only |
| Creative Director | B....on De....ey Subscribers Only |
| Lead Designer | M....on M...ca Subscribers Only |
| Director of Animation | E..c N...d Subscribers Only |
| Senior Front End Developer/AR Lead | A..x Mi....uk Subscribers Only |
| Front End Developer | J...d D..r Subscribers Only |
| Front End Developer | C..y Fo.....er Subscribers Only |
| Technical Strategy Director | S...e W....ss Subscribers Only |
| Augmented Reality SDK | ..h W..l Subscribers Only |
| Audio Services | Ma.....ta ..x S...a M...ca Subscribers Only |
| Audio Mixer/Sound Designer | N...an D...n Subscribers Only |
| Executive Producer | W....ey M...is Subscribers Only |
| Executive Producer | P...a A...tt Subscribers Only |
| Operations Manager | B...n F...k Subscribers Only |
| Assistant Engineer | S..n M...a Subscribers Only |
| Assistant Engineer | M..e M...yn Subscribers Only |
| Assistant Engineer | Z..h O...n Subscribers Only |
| Assistant Engineer | S..g Subscribers Only |
| Written by | ..m St....an Subscribers Only |
| Published by | E...rd .. M...s M...c C....ny Subscribers Only |
| Published by | L..t B..s M...c Subscribers Only |
| Licensed by | R...d H..l C...in ..C Subscribers Only |
| Performed by | B...ie T...r Subscribers Only |
| Courtesy of | S..y M...c Ent.......ent Subscribers Only |
| Music Editor/Creative Director | R..y D....tt Subscribers Only |
| Music Editor/Creative Director | M...l C....en Cr....ve Subscribers Only |
3
BMW iX - Zeus & Hera
Another Super Bowl 2022 ad takes third spot! BWM iX comes in slightly below Kia with another 21k views. The top 3 of 2022 is a US west coast clean sweep!!!
| Title | Zeus & Hera |
| Agency | Goodby Silverstein & Partners |
| Campaign | Zeus & Hera |
| Advertiser | BMW |
| Brand | BMW iX |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Actor / Celebrity | S...a H...k Subscribers Only |
| Actor / Celebrity | A...ld Sch.......gger Subscribers Only |
| Director | B...n B....ey Subscribers Only |
| Advertising Manager | Se.....an Ma.....en Subscribers Only |
| Advertising Manager | J..s T....er Subscribers Only |
| Advertising Manager | ..e D...er Subscribers Only |
| Advertising Manager | S...an P....va Subscribers Only |
| Advertising Manager | A..m S...s Subscribers Only |
| Advertising Manager | A..i Pa.....ert Subscribers Only |
| Advertising Manager | S....ne Gi....ni Subscribers Only |
| Advertising Manager | ..x B...r Subscribers Only |
| Advertising Manager | L..a J...e Subscribers Only |
| Advertising Manager | P..l D....ni Subscribers Only |
| Advertising Manager | L...en M....ns Subscribers Only |
| Advertising Manager | S...fi Ar.....ter Subscribers Only |
| Advertising Manager | Z..h Am.....no Subscribers Only |
| Advertising Manager | J...e Pr.....rd Subscribers Only |
| Advertising Manager | M....ew S....ro Subscribers Only |
| Managing Partner | R..h Si......ein Subscribers Only |
| Chief Creative Officer | Ma....et J....on Subscribers Only |
| Executive Creative Director | M..t E....ds Subscribers Only |
| Executive Creative Director | ..s P...an Subscribers Only |
| Associate Creative Director | C...os R...el Subscribers Only |
| Associate Creative Director | K...n L...g Subscribers Only |
| Copywriter | ..m D....in Subscribers Only |
| Art Director | M....el Ro.....ez Subscribers Only |
| Art Director | J...or ..t Di....or Subscribers Only |
| Head of Production | L...a G..e Subscribers Only |
| Executive Broadcast Producer | M..t F...er Subscribers Only |
| Broadcast Producer | K...ri M....as Subscribers Only |
| Broadcast Producer | ..n C...g Subscribers Only |
| Director of Graphic Services | ..m K..g Subscribers Only |
| Executive Interactive Producer | T..a ..y Subscribers Only |
| Interactive producer | S....in Sa....re Subscribers Only |
| Production Artist | J...na P..m Subscribers Only |
| Production Artist | M...a L...g Subscribers Only |
| Company Name | H...ry ..n Subscribers Only |
| Director of Photography (DOP) | S...t He.....en Subscribers Only |
| Production Company Producer | M..t Le....re Subscribers Only |
| Executive Producer | ..n D...y Subscribers Only |
| Production Designer | D...d S....er Subscribers Only |
| Assistant Director | C...g O...s Subscribers Only |
| Editing Company | ..6 . S...a M...ca Subscribers Only |
| Editor | J...n Ma.....ld Subscribers Only |
| Assistant Editor | ..x Re....er Subscribers Only |
| Assistant Editor | R...y D....an Subscribers Only |
| Telecine | ..3 . ..s A....es Subscribers Only |
| Colorist | ..m P...e Subscribers Only |
| VFX Company | ..e M..l .A Subscribers Only |
| Special Effects / VFX | H....ry T...as Subscribers Only |
4
Virgin Atlantic - I am what I am
In fourth spot is the UK's Lucky Generals with Virgin Atlantic's inclusivity work, 'I am what I am', reaching 19k views.
| Title | I am what I am |
| Title (original language) | See The World Differently |
| Brief | The campaign draws on Virgin Atlantic's heritage of challenging the status quo – as well as recognising that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic. The film champions the rich individuality of the airline’s people and customers. This builds on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic’s can be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch. The film focuses on a group of charismatic characters, at an airport and on board a state-of-the-art A350 plane. Customers and crew alike joyfully do their own thing, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird. |
| Agency | Lucky Generals |
| Campaign | I am what I am |
| Advertiser | Virgin Atlantic |
| Brand | Virgin Atlantic |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Soundtrack | Subscribers Only |
| Executive Creative Director | D...y Bro.......lor Subscribers Only |
| Creative Team | .d C..e ..d L...s M...ey Subscribers Only |
| Producer | E..a F...on Subscribers Only |
| Client Partner | V...ie R...ey Subscribers Only |
| Account Director | M..t S..s Subscribers Only |
| Account Manager | M...in Ha....es Subscribers Only |
| Strategist | A..y N...n Subscribers Only |
| Strategist | A...e M...nn Subscribers Only |
| Director | ..n S....el .t B....it F...s Subscribers Only |
5
Visit California - Am I Dreaming
And in 5th spot in our Top5 2022, is The Shipyard's film for Visit California, also a Super Bowl 2022 ad. Congrats to all of our Top5 most-viewed winners!!
| Title | Am I Dreaming |
| Agency | The Shipyard |
| Campaign | Am I Dreaming |
| Advertiser | Visit California |
| Brand | Visit California |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Chief Creative Officer | D..e So.....an Subscribers Only |
| Executive Creative Director | K...y K...ts Subscribers Only |
| Associate Creative Director | K...n L...ns Subscribers Only |
| Executive Producer | ..z R..s Subscribers Only |
| Art Director | M...ca K...a Subscribers Only |
| Copywriter | G..g Or.....ich Subscribers Only |
| Production Company | Su.....ime F...s Subscribers Only |
| Director | R....go V...és Subscribers Only |
| Production Company Producer | M....le A...tt Subscribers Only |
| Editing Company | C....un Subscribers Only |
| Editor | ..n Ca....ll Subscribers Only |
| Music Director | H....st M...c Subscribers Only |
| Music Producer | C....ty ..n H...e ..n H...e Subscribers Only |
| Post Production | H...e .f Pa.....ent Subscribers Only |
| Post Production | B....ny Ph....ps Subscribers Only |
| AUDIO COMPANY | B....ng ..l Subscribers Only |
| CG Artists | ..m G...am Subscribers Only |
| CG Artists | P....ip I...o Subscribers Only |
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