Best Latin American Ads of the month : Jan 16, 2024

On December 22, Netflix released 'Rebel Moon (Part 1): The Fire Girl'. For this launch, Media.Monks created this campaign with the special participation of Lionel Scaloni. When the world champion coach speaks, the country listens. And even more so on December 18, one year after the most important title of all. The timing was perfect, but so was the excuse. Kora, the film's protagonist, recruits the best warriors in the galaxy for an intergalactic war. And no one is better suited to help her in the call than Lionel, the best coach of all.

The campaign invites people to be the voice that guides their family members on the country's roads, through navigation apps. The objective of the insurance brand is to help take care of the lives of thousands of people at the end of the year, a period when road accidents often escalate due to reckless driving. Putting the voice of family members in mobile navigation applications seeks to make drivers aware of their decisions and be more careful when driving.

On the first anniversary of Argentina's victory in the Soccer World Cup, the commercial employs a potent metaphor and an emotive song by Cerati to depict Lionel Messi's journey with the Argentine team and his profound impact on people. It highlights a path marked by sacrifice and complexity, yet one that culminates in the best possible ending. The message, heartfelt and genuine, illustrates the strong connection between Messi and YPF, underscoring its significance for Argentines.

Circus Gray Perú collaborated with Cemento Sol and the Miraflores District Municipality to revolutionize the sidewalks in Lima's central district. They installed a system of podotactile tiles, enabling individuals with visual impairments to navigate with complete independence. This innovative system, developed and co-created alongside associations for the blind in Peru, enhances and extends the existing navigational aids found in major cities worldwide.

The campaign is inspired by the common experience of having a song stuck in your head all day long. This can be irritating, especially when you find yourself endlessly singing or humming the tune. However, in a world filled with the noise of incessant talking, frequent complaints, and disruptive pre-roll ads, having a piece of music playing in your mind is definitely better.

To promote the premiere of “Leave the World Behind” on December 8, the agency released two humorous commercials in Argentina and Chile. These ads invite people to watch the film and highlight how our dependence on technology can be deceiving. They contrast our current inability to function without the internet with the recent past, when we managed just fine without it.