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Best of innovative marketing
1
Ohio Lottery - Playable Radio
Le premier jeu jouable à partir d'un titre et des fonctionnalités de Shazam. Trois chansons dont les paroles incitaient les auditeurs à utiliser la reconnaissance de l'app pour identifier le titre et être renvoyés vers une URL où ils ont une chance de remporter jusqu'à 500$.
| Title | Playable Radio |
| Agency | Marcus Thomas LLC |
| Campaign | Playable Radio |
| Advertiser | Ohio Lottery Commission |
| Brand | Ohio Lottery |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | J...e Ve....ky Subscribers Only |
| Managing Partner | J...e Ve....ky Subscribers Only |
| Creative Director | E..c H...an Subscribers Only |
| Media Vice President | El.....th A...e Subscribers Only |
| World Fusion Music Productions LLC | Cindy Sladek - CEO/Founder |
| World Fusion Music Productions LLC | JD Eicher - Producer/Composer |
2
Black Knight - Unmask Your Idol Billboard
GOODSTUPH
Découvrir le chevalier masqué si la qualité de l'air de Djakarta s'améliore, c'est le pari de cet affichage interactif.
| Title | Unmask Your Idol Billboard |
| Agency | GOODSTUPH |
| Campaign | Unmask Your Idol Billboard |
| Advertiser | Netflix, Inc. |
| Brand | Black Knight |
| Posted | March 2024 |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
3
Regina Maria - Music To My Brain
Eviter les sources d'anxiété du bruit causé par une IRM pour les patients qui y sont confrontés.
| Title | Music To My Brain |
| Agency | Publicis Romania |
| Campaign | Music To My Brain |
| Advertiser | Regina Maria |
| Brand | Regina Maria |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Story | Based on the finding that patients who can hear music among the sounds of a medical machine are less prone to experiencing panic attacks, the agencies Publicis, Digitas and Publicis Relations, in collaboration with the Romanian songwriter Marius Moga, have created MUSIC TO MY BRAIN – the song composed for Regina Maria Private Healthcare Network that prepares the way our brains perceive the sounds of an MRI and help reduce anxiety during the investigation. |
| Philosophy | For many patients, MRI investigations are among the biggest sources of anxiety. The enclosed space and intense sounds can create a high level of discomfort, affecting the patient's condition, as well as the quality of the procedure and of the result. However, anxiety can be reduced if you know what to expect before your MRI appointment. Those who can associate the seemingly chaotic sounds of MRI with music are less prone to panic attacks. In other words, when the brain can attribute a sense and a melodic line to disparate sounds, they seem less threatening. That's the conclusion reached by NARA CELL T, in a study recently conducted for the Regina Maria Private Health Network. And thus, MUSIC TO MY BRAIN was born - the melody that reorchestrates the sounds of the MRI machine and turns them into music that you can play in advance, to get accustomed to what you’re going to hear in the machine, from the safe space of your home. To condition the brain and silence the fear of an exam that could save lives, the specially designed song was seeded along the patient’s journey, from the doctor’s appointment to the actual MRI, from Regina Maria Private Health Network’s Call Centre to Spotify, Apple music, YouTube, Deezer, Amazon music, to MRI Home Kit and Imaging waiting rooms in all the Network’s clinics and hospitals. |
| Media Type | Case Study |
| Length | |
| Agency | Digitas Romania |
| Creative Director | Ana-Maria Taralunga |
| Executive Creative Director | Silviu Nedelschi |
| Chief Strategy Officer | Raluca Kovacs |
| Junior Strategic Planner | Bianca Moga-Lăpuște |
| Senior Art Director | Cătălin Grigore |
| Senior Copywriter | Mihaela Neațu |
| Digital Art Director | Marius Fărcăsanu |
| Video Editor | Roland Împușcatu |
| Senior Client Lead | Adina Albu |
| Communications Manager | Teodora Cîrstea |
| Communications Specialist | Mirela Stoian |
| AV Production Manager | Alexandru Calin |
| AV Production Director | Camelia Efrimov |
| Digital Client Lead | Veronica Ciacoveanu |
| Client Lead | Andreea Nedeianu |
| Client Manager | Antonia Gherasim |
| Digital Client Manager | Miruna Grecu |
| PR Officer | Andreea Grigorean |
| Production Company | ABIS Studio |
| Post Production | Mad.animator |
4
JBL - JBL Quantum Guide Play (Board 1)
Permettre aux non-voyants et malvoyants de jouer en ligne et de participer.
| Title | JBL Quantum Guide Play (Board 1) |
| Agency | BLKJ Havas |
| Campaign | JBL Quantum Guide Play |
| Advertiser | Harman International |
| Brand | JBL |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Account Director | B..n .g Subscribers Only |
| Production Manager | . C...g Subscribers Only |
| General Manager | F...a H...g Subscribers Only |
| Executive Creative Director | Gu.....me M....do Subscribers Only |
| Senior Art Director | S...y C...ng Subscribers Only |
| Account Manager | V..a C...an Subscribers Only |
| Technical Developer | D...d B...an Subscribers Only |
| Senior Editor | A....en I...il Subscribers Only |
| Digital Agency | B...a Co......ção Subscribers Only |
| Technology Development | J..�o Fr.....ato Subscribers Only |
| Technology Development | N...b N...if F...o Subscribers Only |
| Technology Development | A....na R...a Subscribers Only |
| Creative Partner | J..i J...b Subscribers Only |
| Creative Partner | K...id O...n Subscribers Only |
| Creative Partner | L...er ..e Subscribers Only |
| Chief Executive Officer (CEO) | R...na Bha......ani Subscribers Only |
5
Fortum + Fishheart - Fortum + Fishheart (Film)
Comment offrir, avec la technologie, un passage adapté aux poissons en migration qui remontent la rivière au niveau d'un barrage.
| Title | Fortum + Fishheart (Film) |
| Agency | TBWA\Helsinki |
| Campaign | Fortum + Fishheart |
| Advertiser | Fortum + Fishheart |
| Brand | Fortum + Fishheart |
| Posted | April 2024 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Advertising Manager | T...o Ai.....emi Subscribers Only |
| Advertising Manager | M..a So....rg Subscribers Only |
| Advertising Manager | K..i Su.....ne Subscribers Only |
| Advertising Manager | J....na Gr....oos Subscribers Only |
| Advertising Manager | J...a Si....ho Subscribers Only |
| Advertising Manager | P...a Pa....en Subscribers Only |
| Advertising Manager | ..i Ko....en Subscribers Only |
| Chief Creative Officer | A..x P...da Subscribers Only |
| Executive Creative Director | L...a Pa....ri Subscribers Only |
| Creative Director | J..i Fu......org Subscribers Only |
| Senior Art Director | F....ik S....mer Subscribers Only |
| Senior Copywriter | A...i H...e Subscribers Only |
| Senior Creative | J...a M...io Subscribers Only |
| Graphic Designer | R...ka H�....nen Subscribers Only |
| Designer | H...a Ka....on Subscribers Only |
| Junior Copywriter | H...ki K...tu Subscribers Only |
| Creative Strategist | J...as H...a Subscribers Only |
| Production Manager | T...i M...elä Subscribers Only |
| Motion Designer | S....ri S..l Subscribers Only |
| Business Director | L...a So.....lli Subscribers Only |
| Communication Strategist | Ju......kka Pa....en Subscribers Only |
| Account Director | S..u He.....en Subscribers Only |
| Account Manager | R..a Ko.....ski Subscribers Only |
| Head of Communications | P...a S...e Subscribers Only |
| Content Strategist | N...a E...la Subscribers Only |
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Senior Interaction Designer - Truck & Emerging Tech (Onsite)
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