AdForum
TOP5
TOP
5
Best ads of the week (in French)
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns : Apr 10, 2024

Previous
Next
1

Greenpeace - Flying Guardians
AlmapBBDO

Pour une prise de conscience de la déforestation au niveau de l'Amazonie, le décor du simulateur de vol très réaliste s'appuie désormais sur les données réelles, quand les joueurs survolent la forêt.

TitleFlying Guardians
Agency
Campaign Flying Guardians
Advertiser Greenpeace
Brand Greenpeace
Date of First Broadcast/Publication 2024 / 4
Business Sector Environmental & Ecological Issues
Story The project is a mod to a hyper-realistic flight simulator, one of the top-ten most played games in the world. The mod will leverage satellite imagery from Planet Labs PBC, a leading provider of data and insights about Earth. This adaptation could allow players to observe real incidents of illegal mining and deforestation in the Amazon, specifically from the Munduruku and Yanomami lands. Updated satellite imagery of the rainforest and contextual information about these lands are among the functions now added to the simulator for awareness.
Media Type Digital
Length
More Information https://flyinguardians.com/
President and CEO
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Creative Team
Special Projects Manager
Special Projects Manager
Special Projects Manager
AV Production
AV Production
PR Agency HUM Comunicação
PR Agency Giusti Comunicação
Agency Liaison
Agency Liaison
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Digital Production
Digital Production
Technology Brand Gaming
Head of Development
Senior Developer
Developer
Graphic Producer
Graphic Producer
Graphic Studio Tipograph
Graphic Studio Focos
Image Production
Director
Executive Director of Production
Project Director
Project Manager
Project Manager
Art Director
Editor
Motion
Composition Supervisor
Post Production
Post Production Coordinator
Production Coordinator
Production Coordinator
Production Coordinator
Audio Post Production
Audio Post Production Bari Filmes
Director of Music Production
Executive Producer
2

Mercado Libre - Little Boxes
GUT Mexico

Une commande, un paquet qui vous est livré au plus vite, et vos rêves deviennent réalité grâce à Mercado Libre.

TitleLittle Boxes
Agency
Campaign Little Boxes
Advertiser Mercado Libre
Brand Mercado Libre
Date of First Broadcast/Publication 2024 / 4
Business Sector Online Retail, E-store
Philosophy Mercado Libre, together with GUT Mexico City, launched its new "Little Boxes'' campaign to celebrate the brand's 25 years throughout the LATAM region. The film showcases how the e-commerce platform offers everything consumers are looking for, and how it is a catalyst for dreams to come true. “It is a pleasure and we are proud to be part of a regional project that is such an important milestone for a brand that we love very much, as partners and as users,” said Ramiro Rodriguez Cohen, CCO of GUT México City. “We know the feeling well, that excitement of waiting for an order we placed. They are not just products; they are the beginning of something bigger that starts when the doorbell rings. We are celebrating 25 years of the brand that changed the way people begin to achieve their dreams in many Latin American countries.” This campaign shows how every time a consumer receives a Mercado Libre package, they not only receive a box, but also an opportunity to get closer to their dreams. The film opens with a shot of a storeroom, where, when the lights go out and the workers go home, one small but mighty package magically comes to life, developing little hands and feet and marching itself out of the warehouse. The determined little box then traverses the cities, suburbs, beaches, oceans, forests and countryside, until it reaches its ultimate destination: the home of a small child, who happily receives their gift, reinforcing the message that: “any dream fits in a box.” This year, Mercado Libre celebrates its 25th anniversary, a milestone that marks a unique opportunity to celebrate the commitment it has with consumers, always accompanying them in the most important moments of their lives, from an everyday purchase to an unexpected gift on Christmas. The campaign is running across México, Brasil, Argentina, Chile, and Uruguay.
Media Type Web Film
Length
Market Argentina, Brazil, Chile, Uruguay, France
Production Company
Director
Animation
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Senior Copywriter
Senior Art Director
Regional Director
Regional Account Director
Account Director
Account Supervisor
Chief Strategy Officer
Strategy Director
Head of Production
Agency Producer
Director
Managing Director
Head of Production
Executive Producer
Executive Producer Assistant
Production Service Company
Executive Service Producer
Director of Photography (DOP)
Production Designer
1st AD
Costume
Camera Assistant
Gaffer
Key Grip
VFX Set Supervisor
VFX Set Supervisor
Editor
Color Grade Artist
Music
Sound Design Company
Post Production Coordinator
Post Production Coordinator
Post Production Coordinator
VFX Supervisor
Flame Artist
Animation Supervisor
VFX Executive Producer
VFX Producer
VFX Producer
VFX Coordinator
Social Media Director
Social Producer
Art Director
3

STIHL TIMBERSPORTS®️ - Dans l'oeil du fan
DENTSU CREATIVE

Connaissez-vous le bûcheronnage sportif ? STIHL, vous emmène découvrir ce sport dans un documentaire immersif au sein de l'équipe de France, en préparation pour les championnats du monde 2024, à travers l'oeil d'un fan.

TitleDans l'oeil du fan
Agency
Campaign Dans l'oeil du fan
Advertiser STIHL
Brand STIHL TIMBERSPORTS®️
Date of First Broadcast/Publication 2024 / 3
Business Sector Others
Story STIHL France dévoile les coulisses de l’univers STIHL TIMBERSPORTS®️ en créant un film documentaire inédit sur la préparation des athlètes aux Championnats du monde
Philosophy DENTSU CREATIVE a suivi pendant un an les athlètes de l’équipe de France STIHL TIMBERSPORTS®️, au cours de leur préparation des Championnats du monde 2023. Au terme de 5 tournages en Europe étalés sur l’année, l’agence réalise « Dans l’œil du fan » : un film documentaire sincère, immersif, donnant un accès inédit aux coulisses de ce sport.
Problem STIHL, marque de référence de l’outillage d’entretien des forêts et des espaces verts, créé en 1985 STIHL TIMBERSPORTS®, une série d’épreuves de bûcheronnage sportif. Considéré comme la compétition de référence de ce sport, STIHL TIMBERSPORTS ® regroupe des athlètes nationaux et internationaux, qui s’affrontent dans six épreuves, trois à la hache, deux à la tronçonneuse, une à la scie. Si la discipline jouit d’une véritable communauté de passionnés et de sportifs de haut niveau qui se réunissent autour de compétitions nationales et internationales, elle est encore méconnue du grand public en France. Les Championnats du monde 2024 ayant lieu pour la première fois en France, à Toulouse, les 8 et 9 novembre, l’enjeu est d’autant plus fort pour la marque de faire connaître la discipline et de séduire un nouveau public.
Media Type Branded Content
Length
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Executive Officer (CEO)
Executive Creative Director
Deputy General Manager
Deputy General Manager
Head of Strategy
Art Director
Strategic Planner
Copywriter
Account Director
Project Manager
Director
Head of Production
Mixer
Sound Designer
Production Company
Sound Engineer
Sound Engineer
Colorist
4

DHL - Yesterdelivery
Horizon FCB Middle East

DHL a livré un colis "la veille", pour illustrer sa rapidité. Une histoire émouvante d'un grand-père expédiant un cadeau d'anniversaire depuis Tokyo le 26 à Los Angeles pour le 25 jour de l'anniversaire grâce à l'efficacité de DHL et aux fuseaux horaires.

TitleYesterdelivery
Agency
Campaign Yesterdelivery
Advertiser DHL
Brand DHL
Date of First Broadcast/Publication 2024 / 4
Business Sector Postal, Courier & Shipping Services
Story DHL achieved the impossible: delivering a package yesterday... Horizon FCB Dubai orchestrated this transcontinental performance to demonstrate DHL's speed and reliability. Imagine this: you've forgotten a birthday and you wish you could turn back time to deliver that birthday gift the day before. DHL, in partnership with Horizon FCB Dubai, turned this wish into reality. In a stunning display of logistics and creativity, DHL's latest stunt tells the fun and heartwarming story of a grandfather sending his granddaughter's birthday gift from Tokyo on January 26th, and thanks to DHL's speed and the magic of time zones, it arrives in Los Angeles on January 25th, her birthday.
Media Type Branded Content
Length
Global Chief Creative Officer
Global Chief Creative Officer
Managing Director
Executive Creative Director
Chief Executive Officer (CEO)
Creative Director
Associate Creative Director
Account Director
Associate Creative Director
Art Director
MOTION DESIGN
Post Production
Post Production
Production Company
Director
Editor
Colorization
Music Producer
Music Producer
Colorist
Music
Head of Project Management
SFX
5

WcDonald's Sauce - The Race To WcDonald's
DDB Mudra

Un dessin-animé pour la sauce exceptionnelle de McDonald's.

TitleThe Race To WcDonald's
Agency
Campaign The Race To WcDonald's
Advertiser McDonald's
Brand WcDonald's Sauce
Date of First Broadcast/Publication 2024 / 4
Business Sector Restaurants & Fast Food
Media Type Web Film
Length
Chief Marketing Officer (CMO)
EDITOR'S PICK en partenariat avec PITCHVILLE
+1

Guide Michelin - Porto
FRED & FARID Paris

Le Guide Vert Michelin se transforme grâce à Fred & Farid Paris pour vous aider à mieux préparer vos vacances de printemps et d'été et affirmer son positionnement cultures.

TitlePorto
Agency
Campaign Guide Michelin Voyage et Cultures
Advertiser Michelin
Brand Guide Michelin

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Outdoor/Out of Home
Managing Director J...en Gr....di Subscribers Only
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below:
TOP
5
AUTOMOTIVE
TOP Automotive Ads
TOP
5
TECH
TOP Technology Products Ads
TOP
5
ALCOHOL
TOP Alcohol Ads
TOP
5
TRAVEL
TOP Travel & Tourism Ads
TOP
5
FOOD
TOP Food Ads
TOP
5
DIRECTORS
TOP Directors Ads
TOP
5
RETAIL
TOP Retail Ads
TOP
5
FINANCE
TOP Finance Ads
TOP
5
DIGITAL-INNOVATION
TOP Digital Ads
TOP
5
BEAUTY-AND-HEALTH
TOP Health & Beauty Ads
TOP
5
LATAM
TOP LATAM Ads
TOP
5
EASTERN-EUROPE
TOP Eastern Europe Ads
TOP
5
DRINK
TOP Beverages Ads
TOP
5
SOCIALLY-RESPONSIBLE
TOP Socially Responsible Ads

Latest jobs posted

Getting Him Back How To Bring Your Ex Back +27786393961 LOVE.
Shah Alam, Malaysia
Assistant Professor (Teaching) Oregon State University
Corvallis, United States
Lecturer of Interactive Design Kennesaw State University
Kennesaw, United States
Assistant Professor of Interactive Design Kennesaw State University
Kennesaw, United States
Art Director Watermark Design
Charlottesville, United States
Mid Level UX Designer Card79
San Francisco, United States
Interior Designer and Procurment Manager The Pizzuti Companies LLC
Columbus, United States
Industrial Designer (Product Development) dbrand
Canada
Senior Interaction Designer - Truck & Emerging Tech (Onsite) Crown Equipment Corporation
New Bremen, United States
PRODUCTION MANAGER Confidential
New York, United States
Search more jobs